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Erschienen in:

01.12.2008

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

verfasst von: Rebecca K. Ratner, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, Klaus Wertenbroch

Erschienen in: Marketing Letters | Ausgabe 3-4/2008

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Abstract

Decision-making researchers have largely focused on showing errors and biases in consumers' decision-making processes without paying much attention to the social welfare and policy implications of these systematic behaviors. In this paper, we explore how findings and methods in behavioral decision research can be used to help consumers improve their decision making and enhance their well-being. We first review select findings in behavioral decision research to explain why consumers need help in decisions, and based on these findings, suggest various interventions that could be effective within the scope of libertarian paternalism. Ethics and effectiveness of the interventions are also discussed.

Vorheriger Artikel Measuring long-run marketing effects and their implications for long-run marketing decisions

Nächster Artikel Discrete choice models of firms’ strategic decisions

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Titel: How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
verfasst von: Rebecca K. Ratner
Dilip Soman
Gal Zauberman
Dan Ariely
Ziv Carmon
Punam A. Keller
B. Kyu Kim
Fern Lin
Selin Malkoc
Deborah A. Small
Klaus Wertenbroch
Publikationsdatum: 01.12.2008
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 3-4/2008
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-008-9044-3

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