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Marketing Letters

Ausgabe 3-4/2008

Seventh Tri-Annual Choice Symposium; Guest Editors: Eric T. Bradlow and Robert J. Meyer

Inhalt (17 Artikel)

Choice under restrictions

Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink

Challenges and opportunities in high-dimensional choice data analyses

Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati, Eric Bradlow, Wagner Kamakura, Jeffrey Kreulen, Peter Lenk, David M. Madigan, Alan Montgomery

Behavioral frontiers in choice modeling

Wiktor Adamowicz, David Bunch, Trudy Ann Cameron, Benedict G. C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas Steenburgh, Joffre Swait

Reinforcement versus balance response in sequential choice

Joel Huber, Kelly Goldsmith, Cassie Mogilner

A theoretical framework for goal-based choice and for prescriptive analysis

Kurt A. Carlson, Chris Janiszewski, Ralph L. Keeney, David H. Krantz, Howard C. Kunreuther, Mary Frances Luce, J. Edward Russo, Stijn M. J. van Osselaer, Detlof von Winterfeldt

Sequential sampling models of choice: Some recent advances

Thomas Otter, Joe Johnson, Jörg Rieskamp, Greg M. Allenby, Jeff D. Brazell, Adele Diederich, J. Wesley Hutchinson, Steven MacEachern, Shiling Ruan, Jim Townsend

Risk, uncertainty and discrete choice models

Andre de Palma, Moshe Ben-Akiva, David Brownstone, Charles Holt, Thierry Magnac, Daniel McFadden, Peter Moffatt, Nathalie Picard, Kenneth Train, Peter Wakker, Joan Walker

Modeling social interactions: Identification, empirical methods and policy implications

Wesley R. Hartmann, Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker

Putting one-to-one marketing to work: Personalization, customization, and choice

Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang

Towards a brain-to-society systems model of individual choice

Laurette Dubé, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne S. DeSarbo, Lesley K. Fellows, Ross A. Hammond, Terry T-K Huang, Scott Huettel, Yan Kestens, Bärbel Knäuper, Peter Kooreman, Douglas Spencer Moore, Ale Smidts

Beyond conjoint analysis: Advances in preference measurement

Oded Netzer, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Eleanor M. Feit, Sam K. Hui, Joseph Johnson, John C. Liechty, James B. Orlin, Vithala R. Rao

Decision making and brand choice by older consumers

Catherine Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael I. Norton, Ellen Peters

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention

Rebecca K. Ratner, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, Klaus Wertenbroch

Discrete choice models of firms’ strategic decisions

Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen, Ting Zhu

Experiments on strategic choices and markets

Wilfred Amaldoss, Teck-Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea, Joydeep Srivasatava

Competition between auctions

Ernan Haruvy, Peter T. L. Popkowski Leszczyc, Octavian Carare, James C. Cox, Eric A. Greenleaf, Wolfgang Jank, Sandy Jap, Young-Hoon Park, Michael H. Rothkopf