Skip to main content

2018 | OriginalPaper | Buchkapitel

How Different Versions of Layout and Complexity of Web Forms Affect Users After They Start It? A Pilot Experience

verfasst von : Juan Cruz-Benito, José Carlos Sánchez-Prieto, Andrea Vázquez-Ingelmo, Roberto Therón, Francisco J. García-Peñalvo, Martín Martín-González

Erschienen in: Trends and Advances in Information Systems and Technologies

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This paper presents a research work that analyzes the effect of redirecting users between two different versions of a web form after they have started the questionnaire. In this case, we used a web form proposed by the Spanish Observatory for Employability and Employment (OEEU) that is designed to gather information from Spanish graduates. These two versions are different as follows: one of them is very simple and the other one includes several changes that appeared in the literature related to users’ trust, usability/user experience and layout design. To test the effect of redirecting users between both versions of the web form, we used a group of users that already have started the questionnaire and redirect them to the other version; this is, we changed the web form version they use to the other version and measure how this change affects them. This experiment has shown some promising results, which lead to enhance and extend the experience to bigger populations and other kind of changes in the user interfaces.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
1.
Zurück zum Zitat Dillman, D.A.: Mail and Internet Surveys: The Tailored Design Method. Wiley, New York (2000)MATH Dillman, D.A.: Mail and Internet Surveys: The Tailored Design Method. Wiley, New York (2000)MATH
2.
Zurück zum Zitat Jarrett, C., Gaffney, G.: Forms That Work: Designing Web Forms for Usability. Morgan Kaufmann, Amsterdam (2009) Jarrett, C., Gaffney, G.: Forms That Work: Designing Web Forms for Usability. Morgan Kaufmann, Amsterdam (2009)
3.
Zurück zum Zitat Seckler, M., Heinz, S., Forde, S., Tuch, A.N., Opwis, K.: Trust and distrust on the web: user experiences and website characteristics. Comput. Hum. Behav. 45, 39–50 (2015)CrossRef Seckler, M., Heinz, S., Forde, S., Tuch, A.N., Opwis, K.: Trust and distrust on the web: user experiences and website characteristics. Comput. Hum. Behav. 45, 39–50 (2015)CrossRef
4.
Zurück zum Zitat Stieger, S., Reips, U.-D.: What are participants doing while filling in an online questionnaire: a paradata collection tool and an empirical study. Comput. Hum. Behav. 26, 1488–1495 (2010)CrossRef Stieger, S., Reips, U.-D.: What are participants doing while filling in an online questionnaire: a paradata collection tool and an empirical study. Comput. Hum. Behav. 26, 1488–1495 (2010)CrossRef
5.
Zurück zum Zitat Kveton, P., Jelínek, M., Klimusová, H., Voboril, D.: Data collection on the internet: evaluation of web-based questionnaires. Studia Psychol. 49, 81 (2007) Kveton, P., Jelínek, M., Klimusová, H., Voboril, D.: Data collection on the internet: evaluation of web-based questionnaires. Studia Psychol. 49, 81 (2007)
6.
Zurück zum Zitat Flavián, C., Gurrea, R., Orús, C.: The effect of product presentation mode on the perceived content and continent quality of web sites. Online Inf. Rev. 33, 1103–1128 (2009)CrossRef Flavián, C., Gurrea, R., Orús, C.: The effect of product presentation mode on the perceived content and continent quality of web sites. Online Inf. Rev. 33, 1103–1128 (2009)CrossRef
7.
Zurück zum Zitat Seckler, M., Tuch, A.N., Opwis, K., Bargas-Avila, J.A.: User-friendly locations of error messages in web forms: put them on the right side of the erroneous input field. Interact. Comput. 24, 107–118 (2012)CrossRef Seckler, M., Tuch, A.N., Opwis, K., Bargas-Avila, J.A.: User-friendly locations of error messages in web forms: put them on the right side of the erroneous input field. Interact. Comput. 24, 107–118 (2012)CrossRef
8.
Zurück zum Zitat Bargas-Avila, J.A., Brenzikofer, O., Tuch, A.N., Roth, S.P., Opwis, K.: Working towards usable forms on the worldwide web: optimizing multiple selection interface elements. Adv. Hum. Comput. Interact. 2011, 4 (2011) Bargas-Avila, J.A., Brenzikofer, O., Tuch, A.N., Roth, S.P., Opwis, K.: Working towards usable forms on the worldwide web: optimizing multiple selection interface elements. Adv. Hum. Comput. Interact. 2011, 4 (2011)
9.
Zurück zum Zitat Bargas-Avila, J., Brenzikofer, O.: Simple but crucial user interfaces in the world wide web: introducing 20 guidelines for usable web form design (2011) Bargas-Avila, J., Brenzikofer, O.: Simple but crucial user interfaces in the world wide web: introducing 20 guidelines for usable web form design (2011)
10.
Zurück zum Zitat Anderson, S.P.: Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences, Portable Document. Pearson Education, Berkeley (2011) Anderson, S.P.: Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences, Portable Document. Pearson Education, Berkeley (2011)
11.
Zurück zum Zitat Shneiderman, B.: Designing trust into online experiences. Commun. ACM 43, 57–59 (2000)CrossRef Shneiderman, B.: Designing trust into online experiences. Commun. ACM 43, 57–59 (2000)CrossRef
12.
Zurück zum Zitat ISO/DIS: Draft BS ENISO 9241-220 Ergonomics of human-computer interaction. Part 220: Processes for enabling, executing and assessing human-centred design within organizations (2016) ISO/DIS: Draft BS ENISO 9241-220 Ergonomics of human-computer interaction. Part 220: Processes for enabling, executing and assessing human-centred design within organizations (2016)
13.
Zurück zum Zitat ISO/DIS: Ergonomics of human-system interaction — Part 125: Guidance on visual presentation of Information (2013) ISO/DIS: Ergonomics of human-system interaction — Part 125: Guidance on visual presentation of Information (2013)
14.
Zurück zum Zitat Cruz-Benito, J., Therón, R., García-Peñalvo, F.J., Sánchez-Prieto, J.C., Vázquez-Ingelmo, A., Martín-González, M., Martínez, J.M.: Improving success/completion ratio in large surveys: a proposal based on usability and engagement. In: Zaphiris, P., Ioannou, A. (eds.) Proceedings of 4th International Conference on Learning and Collaboration Technologies, LCT 2017, Technology in Education, Held as Part of HCI International 2017, 9–14 July 2017, Vancouver, BC, Canada, Part II, pp. 352–370. Springer International Publishing, Cham (2017)CrossRef Cruz-Benito, J., Therón, R., García-Peñalvo, F.J., Sánchez-Prieto, J.C., Vázquez-Ingelmo, A., Martín-González, M., Martínez, J.M.: Improving success/completion ratio in large surveys: a proposal based on usability and engagement. In: Zaphiris, P., Ioannou, A. (eds.) Proceedings of 4th International Conference on Learning and Collaboration Technologies, LCT 2017, Technology in Education, Held as Part of HCI International 2017, 9–14 July 2017, Vancouver, BC, Canada, Part II, pp. 352–370. Springer International Publishing, Cham (2017)CrossRef
15.
Zurück zum Zitat Cruz-Benito, J., Vázquez-Ingelmo, A., Sánchez-Prieto, J.C., Therón, R., García-Peñalvo, F.J., Martín-González, M.: Enabling adaptability in web forms based on user characteristics detection through A/B testing and machine learning. IEEE Access 5, 2251–2265 (2017) Cruz-Benito, J., Vázquez-Ingelmo, A., Sánchez-Prieto, J.C., Therón, R., García-Peñalvo, F.J., Martín-González, M.: Enabling adaptability in web forms based on user characteristics detection through A/B testing and machine learning. IEEE Access 5, 2251–2265 (2017)
16.
Zurück zum Zitat Michavila, F., Martínez, J.M., Martín-González, M., García-Peñalvo, F.J., Cruz-Benito, J.: Barómetro de Empleabilidad y Empleo de los Universitarios en España, 2015 (Primer informe de resultados) (2016) Michavila, F., Martínez, J.M., Martín-González, M., García-Peñalvo, F.J., Cruz-Benito, J.: Barómetro de Empleabilidad y Empleo de los Universitarios en España, 2015 (Primer informe de resultados) (2016)
17.
Zurück zum Zitat Recabarren, M., Nussbaum, M.: Exploring the feasibility of web form adaptation to users’ cultural dimension scores. User Model. User-Adapt. Interact. 20, 87–108 (2010)CrossRef Recabarren, M., Nussbaum, M.: Exploring the feasibility of web form adaptation to users’ cultural dimension scores. User Model. User-Adapt. Interact. 20, 87–108 (2010)CrossRef
18.
Zurück zum Zitat Huber, W., Vitouch, P.: Usability and accessibility on the internet: effects of accessible web design on usability. In: International Conference on Computers for Handicapped Persons, pp. 482–489. Springer (2008) Huber, W., Vitouch, P.: Usability and accessibility on the internet: effects of accessible web design on usability. In: International Conference on Computers for Handicapped Persons, pp. 482–489. Springer (2008)
19.
Zurück zum Zitat Pengnate, S.F., Sarathy, R.: An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors. Comput. Hum. Behav. 67, 49–60 (2017)CrossRef Pengnate, S.F., Sarathy, R.: An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors. Comput. Hum. Behav. 67, 49–60 (2017)CrossRef
Metadaten
Titel
How Different Versions of Layout and Complexity of Web Forms Affect Users After They Start It? A Pilot Experience
verfasst von
Juan Cruz-Benito
José Carlos Sánchez-Prieto
Andrea Vázquez-Ingelmo
Roberto Therón
Francisco J. García-Peñalvo
Martín Martín-González
Copyright-Jahr
2018
DOI
https://doi.org/10.1007/978-3-319-77712-2_92

Premium Partner