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Journal of the Academy of Marketing Science
Erschienen in: Journal of the Academy of Marketing Science 6/2019

14.06.2019 | Original Empirical Research

How nutrition information influences online food sales

verfasst von: Peng Zou, Jingwen Liu

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 6/2019

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Abstract

Although nutrition information informs consumer decisions at the point of sale in offline stores, it is unclear whether such information affects online food sales. Using a field experiment, we examine three issues: (1) the impact of nutrition information in online food shopping; (2) the interaction effects between nutrition information and seller reputation; and (3) the different effects of healthy and unhealthy food sales. Results indicate that nutrition information significantly increases food sales in online conditions and that seller reputation can strengthen the impact of such information. Furthermore, nutrition information creates more sales of healthy (versus unhealthy) food. Using an eye-tracking experiment to measure whether purchasers pay attention to nutrition information, we find that participants who look at nutrition information longer tend to choose foods with nutrition-fact labels.
Vorheriger Artikel Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
Nächster Artikel Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales

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Metadaten
Titel
How nutrition information influences online food sales
verfasst von
Peng Zou
Jingwen Liu
Publikationsdatum
14.06.2019
Verlag
Springer US
Erschienen in
Journal of the Academy of Marketing Science / Ausgabe 6/2019
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-019-00668-4

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