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Journal of Business Ethics
Erschienen in: Journal of Business Ethics 1/2019

09.04.2017 | Original Paper

How Virtuous Global Firms Say They Are: A Content Analysis of Ethical Values

verfasst von: Rosa Chun

Erschienen in: Journal of Business Ethics | Ausgabe 1/2019

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Abstract

This study compares the different emphases on virtuous characters presented in their values, across global firms considering country and industry of origin. It presents a content analysis of the 122 codes of conduct statements from Fortune Global 500 firms, drawn from four sectors and using correspondence analysis. American firms tend to emphasize courage, while European firms emphasize integrity and empathy, surprisingly with Asian firms being closer to European ones. Retailers and pharmaceutical firms emphasize empathy, while banks and petroleum emphasize courage. This study extends the newly emerging strategic paradigm of organizational virtue, by introducing an empirical study of ethical values. Implications for multinational companies are then discussed.
Vorheriger Artikel Business in War Zones: How Companies Promote Peace in Iraq
Nächster Artikel The Mind is Willing, but the Situation Constrains: Why and When Leader Conscientiousness Relates to Ethical Leadership

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Metadaten
Titel
How Virtuous Global Firms Say They Are: A Content Analysis of Ethical Values
verfasst von
Rosa Chun
Publikationsdatum
09.04.2017
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 1/2019
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-017-3525-3

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