2016 | OriginalPaper | Buchkapitel
1. Human Resources Marketing and Recruiting: Introduction and Overview
verfasst von : Nicole Dessain
Erschienen in: Handbook of Human Resources Management
Verlag: Springer Berlin Heidelberg
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Abstract
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Learn about the history and definition of HR Marketing and Recruiting
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Identify key pillars of a strategic recruiting function
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Consider the perspectives of various stakeholder groups, especially those of the candidate and hiring manager
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Calculate the business case for investment in HR Marketing and Recruiting
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Identify key metrics to measure the performance of recruiting
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Learn about different candidate sourcing channels and how to optimize the source mix
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Understand legal considerations and learn about key risks to recruiting such as selection bias and brand exposure
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Learn about organizational models for structuring of the recruiting function
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Identify ways to optimize the recruiting process
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Understand how technology can enable the recruiting process
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Learn about future trends that are impacting HR Marketing and Recruiting