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Erschienen in:
2019 | OriginalPaper | Buchkapitel
Innovative Strategies on External Media: Dialogues Between Architecture, Graphic Design and Visual Arts
verfasst von : Angela Maria dos Santos, Gisela Belluzzo de Campos
Erschienen in: Innovation, Engineering and Entrepreneurship
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Abstract
The paper analyzes the innovative strategies on the graphic design developed for external media in São Paulo city which promote dialogues between architecture, graphic design and the installation language, a concept proper to the visual arts field. For the analysis, two examples of installation in public spaces are shown: the artistic installation “Chromatic Program” developed by the artist Amelia Toledo for the passageway of Arcoverde Underground Station at Rio de Janeiro in 1998, and an external media installation designed for the Secretariat of Tourism, Sports and Entertainment of Pernambuco to improve this northeast province tourism, that was located at the Angelica Avenue Underground Station passageway in December 2017. Using a comparison methodology based on artistic installation concepts, we verify a close relationship between the artistic and the external media installation strategies which enhance the understanding of contemporary graphic design acting in urban landscapes.