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Erschienen in:
2019 | OriginalPaper | Buchkapitel
Internationalization Strategies for Tourism in Portugal
verfasst von : Anabela Oliveira, Vítor Braga, Eliana Costa e Silva
Erschienen in: Innovation, Engineering and Entrepreneurship
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Abstract
Tourism is one of the activities of great relevance on a global scale; with an increasing and fierce competition, needing to attract national and international tourists to maintain its distinctive position. Being considered as the Portuguese economy’s booster, and as a strong strategic activity for the future development of the country it is required to verify if: the agglomeration of tourism companies, the continuous investment on the qualification of human resources and the inherited and complementary resources influence the decision of the internationalization of the Portuguese hotels. The multivariate linear regression (MLR) analysis carried out for the Portuguese context, using a database of 2015, concludes that the agglomeration is statistically significant, whereas only some endogenous and knowledge resources are statistically significant for the internationalization of the sector.