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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Insights from Social Resource Theory for Service Business Development
verfasst von : Holger Roschk, Wendy Trabold, Katja Gelbrich
Erschienen in: Service Business Development
Verlag: Springer Fachmedien Wiesbaden
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The authors discuss how Social Resource Theory can provide a theoretical perspective to the development of service businesses, in particular with regards to the early stages of service development (e.g. idea generation or concept development). Its value lies in the conceptualization of what resources can be exchanged and how they are exchanged in interpersonal encounters, thus allowing to formulate a variety of implications for the development of new service offerings.
