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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Internal communications
verfasst von : Trevor Morris, Simon Goldsworthy
Erschienen in: Public Relations for the New Europe
Verlag: Palgrave Macmillan UK
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Internal communications, as we have already seen, is of growing importance in the Public Relations (PR) field. What exactly is the role of the PR practitioner? Well, all organizations have their own forms of communication — between staff and management (vertical) and between colleagues (horizontal) — and internal communications does not supplant these. Instead the term refers to planned and deliberate communication within the organization, undertaken by specialist staff who are not part of the normal vertical or horizontal information flows. As we have seen this role is increasingly undertaken by PR people.