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2018 | OriginalPaper | Buchkapitel

6. Introduction: Binge-Watching Netflix

verfasst von : Mareike Jenner

Erschienen in: Netflix and the Re-invention of Television

Verlag: Springer International Publishing

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Abstract

This introduction to Part II: Binge-Watching and the Re-invention of Control sets out the theoretical parameters for the next three chapters. This chapter grapples with the question of how to define binge-watching and how it can be approached from a variety of perspectives to take into account the various technologies that enable binge-watching and how it links in with concepts of control. Somewhat contrary to the addiction metaphors implied in the terminology (see Brunsdon in Relocating Television: Television in the Digital Context. Routledge, London, 61–75, 2010), binge-watching has been linked to concepts of control over the television schedule discussed in the chapters of Part I. However, building on these ideas of previous ancillary technologies, the analysis of Netflix in the following chapters also shows how it has pushed the concept of binge-watching to the forefront in its own structuring, branding and marketing.

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Fußnoten
1
There are exceptions to this, such as the final season of Breaking Bad, Scream (MTV, 2015–6) or Crazy Ex-Girlfriend (CBS, 2015–) which are licensed under a deal that permits the publication of new episodes in international markets shortly after they air in the US. Thus, the season is published in weekly instalments, allowing viewers to ‘save up’ episodes or watch them weekly. However, in these cases, viewers are ultimately left to self-schedule rather than being given a specific time slot each week.
 
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Metadaten
Titel
Introduction: Binge-Watching Netflix
verfasst von
Mareike Jenner
Copyright-Jahr
2018
DOI
https://doi.org/10.1007/978-3-319-94316-9_6