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Erschienen in:
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2016 | OriginalPaper | Buchkapitel

1. Introduction

verfasst von : Jing Wang, Michitaka Kosaka, Ke Xing

Erschienen in: Manufacturing Servitization in the Asia-Pacific

Verlag: Springer Singapore

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Abstract

Vandermerwe and Rada (Eur Manage J 6:314–324, 1989) raised the concept of servitization for the manufacturing industry as modern manufacturing enterprises providing customer-centered and integrated packages or bundles, rather than just selling goods. Such a bundle can consist of tangible products, user supports, information, and knowledge, out of which service plays the leading role in engaging the needs of customers and is the main source of added value.

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Nächstes Kapitel Foton Lovol International Heavy Industry Co., Ltd.—Service for Information Demand
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Metadaten
Titel
Introduction
verfasst von
Jing Wang
Michitaka Kosaka
Ke Xing
Copyright-Jahr
2016
Verlag
Springer Singapore
Buch
Manufacturing Servitization in the Asia-Pacific

Print ISBN: 978-981-287-756-7

Electronic ISBN: 978-981-287-757-4

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-981-287-757-4_1

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