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2020 | OriginalPaper | Buchkapitel

Learning to Stop Smoking: Understanding Persuasive Applications’ Long-Term Behavior Change Effectiveness Through User Achievement Motivation

verfasst von : Jaap Ham, Sitwat Usman Langrial

Erschienen in: Persuasive Technology. Designing for Future Change

Verlag: Springer International Publishing

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Abstract

Compromising smoking cessation applications’ effectiveness, many users relapse. We propose that long-term adoption of persuasive technology is (partly) dependent on users’ motivational orientation. Therefore, we studied the potential relationship between user’s achievement motivation and the long-term behavior change effectiveness of persuasive technology. One-hundred users of a smoking cessation app filled out a questionnaire assessing their motivational orientation and (long-term) behavior change rates. Based on research findings, we expected that participants with stronger learning goal orientation (who are focused on self-improvement and persistent when facing failure) would report a higher long-term behavior change success rate. In contrast, we expected that participants with a stronger performance goal orientation (focused on winning, for whom solitary failures can undermine intrinsic motivation) would report lower long-term success. Results confirmed our hypotheses. This research broadens our understanding of how persuasive applications’ effectiveness relates to user achievement motivation.

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Titel: Learning to Stop Smoking: Understanding Persuasive Applications’ Long-Term Behavior Change Effectiveness Through User Achievement Motivation
verfasst von: Jaap Ham
Sitwat Usman Langrial
Verlag: Springer International Publishing
Buch: Persuasive Technology. Designing for Future Change
Print ISBN: 978-3-030-45711-2

Electronic ISBN: 978-3-030-45712-9

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-45712-9_11

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