2016 | OriginalPaper | Buchkapitel
Student Perceptions of Business’ Social Responsiveness
verfasst von : Gary J. Zenz
Erschienen in: Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Verlag: Springer International Publishing
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This paper sketches selected results of empirical research of student attitudes on a host of social and marketing related issues, and evaluates the degree and direction of attitudinal changes by replicated research in 1972 and 1978. Both research results were analyzed to ascertain racial differentiation on the subjects and whether such differentiation increased or decreased during the six year period.