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2020 | OriginalPaper | Buchkapitel

6. Hedonism and Utilitarianism in Selective Distribution

verfasst von : Daniele Scarpi

Erschienen in: Hedonism, Utilitarianism, and Consumer Behavior

Verlag: Springer International Publishing

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Abstract

Based on the methodological details provided in Chap. 4, this chapter tests the conceptual model and research hypotheses detailed in Chap. 3 within the context of selective distribution. Accordingly, this chapter details the data collection process in selective distribution, presenting the sample and addressing the scale’s reliability. Finally, this chapter presents the results of the analysis in selective distribution. Specifically, it first tests the main effects of age, gender, price consciousness, and frequency of purchase on shopping orientation by means of an analysis of variance. Then, it tests the effects of hedonic and utilitarian shopping orientation on consumers’ perceived value, store loyalty, and purchase amount by estimating the structural equation model advanced in Chap. 4, and discusses the results in light of the hypotheses presented in Chap. 3.

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Vorheriges Kapitel Hedonism and Utilitarianism in Intensive Distribution

Nächstes Kapitel Comparison of the Distribution Channels

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Titel: Hedonism and Utilitarianism in Selective Distribution
verfasst von: Daniele Scarpi
Verlag: Springer International Publishing
Buch: Hedonism, Utilitarianism, and Consumer Behavior
Print ISBN: 978-3-030-43875-3

Electronic ISBN: 978-3-030-43876-0

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-43876-0_6