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Research in Engineering Design

Erschienen in:

01.04.2006 | Original paper

Customer Value Chain Analysis

verfasst von: Krista M. Donaldson, Kosuke Ishii, Sheri D. Sheppard

Erschienen in: Research in Engineering Design | Ausgabe 4/2006

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Abstract

Customer Value Chain Analysis (CVCA) is an original methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product’s life cycle. By performing CVCA, design teams are better able to recognize diverse product requirements and their relative priority when undertaking Product Definition Assessment and using downstream ‘Design for X’ (DfX) tools. This paper discusses the evolution of the CVCA in response to the need for a DfX tool which is able to delineate customer needs early in the product development process. A step-by-step guide clarifies the implementation of CVCA with an example. Three case studies highlight the tool’s broad utility and important features to support design decision making, including: (1) confirmation of the product’s business model, (2) recognition of the critical stakeholders, and (3) clarification of the value proposition to be embedded in the product.

Vorheriger Artikel A domain-independent descriptive design model and its application to structured reflection on design processes

Nächster Artikel An ethnographic study of design knowledge reuse in the architecture, engineering, and construction industry

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Titel: Customer Value Chain Analysis
verfasst von: Krista M. Donaldson
Kosuke Ishii
Sheri D. Sheppard
Publikationsdatum: 01.04.2006
Verlag: Springer-Verlag
Erschienen in: Research in Engineering Design / Ausgabe 4/2006
Print ISSN: 0934-9839
Elektronische ISSN: 1435-6066
DOI: https://doi.org/10.1007/s00163-006-0012-8

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