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Research in Engineering Design

Erschienen in:

01.08.2007 | Original Paper

Flexible product platforms: framework and case study

verfasst von: Eun Suk Suh, Olivier L. de Weck, David Chang

Erschienen in: Research in Engineering Design | Ausgabe 2/2007

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Abstract

Customization and market uncertainty require increased functional and physical bandwidth in product platforms. This paper presents a platform design process in response to such future uncertainty. The process consists of seven iterative steps and is applied to an automotive body-in-white where 10 out of 21 components are identified as potential candidates for embedding flexibility. The paper shows how to systematically pinpoint and value flexible elements in platforms. This allows increased product family profit despite uncertain variant demand, and specification changes. We show how embedding flexibility suppresses change propagation and lowers switching costs, despite an increase of 34% in initial investment for equipment and tooling. Monte Carlo simulation results of 12 future scenarios reveal the value of embedding flexibility.

Vorheriger Artikel Impact of response delay and training on user performance with text-based and graphical user interfaces for engineering design

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This does not necessarily preclude market segments from partially overlapping.

Prime candidates are change multipliers with CPI > 0 and/or elements with K _switch >> 0.

Actual manufacturer suggested retail price (MSRP) and transaction prices may not reflect this ‘optimal’ price due to discounts and other factors.

Note that the revenue for the entire vehicle is taken into account in the NPV calculations, but that the costs only capture the components and assembly of the BIW.

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Titel: Flexible product platforms: framework and case study
verfasst von: Eun Suk Suh
Olivier L. de Weck
David Chang
Publikationsdatum: 01.08.2007
Verlag: Springer-Verlag
Erschienen in: Research in Engineering Design / Ausgabe 2/2007
Print ISSN: 0934-9839
Elektronische ISSN: 1435-6066
DOI: https://doi.org/10.1007/s00163-007-0032-z

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