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Erschienen in: Journal of Business Ethics 1/2013

01.11.2013

Will Women Lead the Way? Differences in Demand for Corporate Social Responsibility Information for Investment Decisions

verfasst von: Leda Nath, Lori Holder-Webb, Jeffrey Cohen

Erschienen in: Journal of Business Ethics | Ausgabe 1/2013

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Abstract

Recent years have featured a leap in academic and public interest in Corporate Social Responsibility (CSR) activities and related corporate reporting. Two main themes in this literature are the exploration of management incentives to engage in and disclose this information, and of the use and value of this information to market participants. We extend the second theme by examining the interest that specific investor classes have in the use of CSR information. We rely on feminist intersectionality, which suggests that gender intersects with other identities to yield different values, experiences, and opportunities that can lead to gender-based preferences for CSR information. Based upon a survey of 750 US-based retail investors, we find that female retail investors have a greater interest in the use of CSR information, relative to male retail investors. Women express greater anticipated future demand for this information than do men. Further, the magnitude of the increase from current use to anticipated future demand is greater for women than men. Age is a significant modifying factor in that the discrepancy between women of any age and older men is greater than that between women and younger men. Finally, women also exhibit greater demand for streamlining of the information flow, consistent with pressures induced by time poverty. It appears that current disclosure practices provide a less than optimal match with the needs of the information consumers that are primarily interested in using this information. This mismatch may result in a systematic disenfranchisement of female investing classes which suggests an ethical need to level the playing field.

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Fußnoten
1
Gelvin (2007) found that 41 % of sampled investors were interested in socially responsible organizations to add to their portfolio in the near future.
 
2
For example, only 7 % of the sample of investment professionals assembled by Chevalier and Ellison (1999) were women, and only 10 % of the sample of investment professionals assembled by Niessen and Ruenzi (2007) were women. This is consistent with the presence of a gender-based selection bias into finance among college students and job applicants (Worthington and Higgs 2004; Penner and Petersen 2004) as well as the presence of alleged glass ceilings and/or widespread gender discrimination in the area (Stempel 2008; Stempel and Comlay 2009; Lattman 2010).
 
3
Identities refer to the social categories where individuals claim membership as well as adopting meaning associated with those identities (Ashmore et al. 2004); these identity intersections may create both oppression and opportunity (Shields 2008; Baca Zinn and Thornton Dill 1996). For example, identities such as “woman” and “surgeon” are defined in relation to one another. A female surgeon may experience career disadvantage because she is different from the male surgeon norm, but relative to other non-surgeon women, she enjoys the occupational prestige of being a surgeon. Besides oppression and opportunity, the intersectionality perspective argues that individual social identities, such as occupation, can greatly influence one’s beliefs about what it means to be a woman or man and therefore one’s experiences of gender (McCall 2005; Shields 2008).
 
4
While there is a quantity of reliable information about the volume of assets held in socially responsible investments, there is a dearth of information on the individuals who comprise the members of the socially responsible investing class. Estimates in the business press place the proportion of women in this class as high as 60 %, although these estimates do not appear to be backed with rigorous study and we thus do not consider them—or any of the other ball-park figures available through the business press—to be reliable measures of women’s involvement with CSR investing. This very lack of reliable data on the subject represents a direction for further research. Despite the lack of hard evidence on the investing activity, there is hard evidence on other resource allocation activities, and it is upon the trends and concerns revealed by the rigorous analyses that we base our expectations.
 
5
We employ a sample of non-professional (retail) investors versus surveying professional investors as the hypothesized preference for CSR information is a function of individual decision-making to satisfy personal values; professional investors may be less likely to incorporate gender biases because they are making decisions for clients rather than for themselves. Furthermore, we would expect professional investors to have different demand functions for information content and format than non-professional investors due to the routine nature of the use of this information by professionals.
 
6
U.S. Census Bureau, Current Population Survey (2011) Annual Social and Economic Supplement.
 
7
The data used for this study represent a subset of a larger project intended to elicit investment activity and information preferences on a variety of dimensions. The project was funded by a grant received from the Financial Industry Regulatory Authority Investor Education Foundation.
 
8
In Table 4, the results are broken down by gender along with other demographics.
 
9
Raubenheimer (2004) suggests establishing a minimum factor loading of .4 for central factors. Factor loadings in excess of .6 are considered “high” (Hair et al. 1998).
 
10
Analysis of reproduced correlation residuals yields the information that only one variable (2 % of total) has a non-redundant residual correlation greater than .05; this indicates the current number of factors does a good job of reproducing the original correlation matrices and validates our choice of the two factors.
 
11
While age and education are included in our analyses as control variables, it should be noted that they are also known to be relevant factors when considering household equity and bond ownership. SIFMA (2008) documents that household ownership of investment products is higher for those with higher education (holding household income constant). Likewise, SIFMA (2008) finds that household ownership of these investment products rises with age, while the willingness to take investment risks in search of higher rewards is declining with the age of the investors. The ownership-investor age relationship is not monotonically increasing in the SIFMA (2008) study due to structural breaks introduced by the advent of the defined-contribution retirement plan; nonetheless, they find that the positive relationship between investor age and investment product ownership is positive after controlling for the effect of the defined-contribution plans, and that it holds after controlling for household income.
 
12
Pillai’s Trace is a test for significance for MANOVA or MANCOVA, and is translated into either an exact or approximate F statistic for purposes of testing the null hypothesis.
 
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Metadaten
Titel
Will Women Lead the Way? Differences in Demand for Corporate Social Responsibility Information for Investment Decisions
verfasst von
Leda Nath
Lori Holder-Webb
Jeffrey Cohen
Publikationsdatum
01.11.2013
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 1/2013
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-012-1573-2

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