The effects of leadership by types of soccer instruction on big data analysis

The purpose of the present study is to figure out football coaches’ leadership styles. So far, numerous of coaches have coached South Korea’s national team. Compared to other countries, the Korea Republic national team has changed coaches relatively often. In particular, owing to the result-centric Korean culture, if the national team had deplorable results in a specific match, the head coach would be fired right away. Of course, there were some successful and popular coaches. However, many other coaches ended up in a failure in the Korean national team. Therefore, there must be a difference in leadership styles between the successful and unsuccessful coaches. In this context, it would be critical to find out the traits of the successful coaches’ leadership. Using text-mining techniques, the present study aims to establish different leadership type of football coaches. To this end, we analyzed the South Korean national football team coaches’ leadership styles using text-mining techniques applied to the analysis of NAVER news. Our results suggest that successful leaders have important leadership elements, such as communication, trust, and belief.