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Electronic Commerce Research
Erschienen in: Electronic Commerce Research 2/2022

18.02.2020

A study on cross-border e-commerce partner selection in B2B mode

verfasst von: Sihua Chen, Qin He, Hua Xiao

Erschienen in: Electronic Commerce Research | Ausgabe 2/2022

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Abstract

The emergence of cross-border e-commerce has brought new opportunities to traditional enterprises. This paper discusses the partner selection of cross-border e-commerce companies in the B2B mode. It constructs a theoretical model of partner selection of cross-border e-commerce enterprises based on literature review. Through the mathematical analysis of an asymmetric evolutionary game model, it is considered that the model has an evolutionarily stable strategy. Based on it, a multi-agent model is constructed. The results of the simulation reveal the mediation role of trust between corporate reputation and enterprise cooperation. Simultaneously, it verified the moderation effect of information sharing between the trust and cooperation of cross-border e-commerce companies. It also provides explanations for the inconsistency in the relationship between trust and cooperative behavior. From both mathematical and data perspectives, this paper attempts to test the theoretical model proposed, which enriches the methodology to test the theory.
Vorheriger Artikel New approach based on proximity/remoteness measurement for customer classification
Nächster Artikel Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing

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Metadaten
Titel
A study on cross-border e-commerce partner selection in B2B mode
verfasst von
Sihua Chen
Qin He
Hua Xiao
Publikationsdatum
18.02.2020
Verlag
Springer US
Erschienen in
Electronic Commerce Research / Ausgabe 2/2022
Print ISSN: 1389-5753
Elektronische ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-020-09403-6

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