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Transportation

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01.07.2014

The influence of personality on acceptability of sustainable transport policies

verfasst von: Junghwa Kim, Jan-Dirk Schmöcker, Cecilia Jakobsson Bergstad, Satoshi Fujii, Tommy Gärling

Erschienen in: Transportation | Ausgabe 4/2014

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Abstract

Previous research has shown that fairness, infringement on freedom, and perceived effectiveness are determinants of transport pricing acceptability. In the present study we investigate determinants of acceptability of environmental (carbon) taxation for which trust in government and environmental concern are additional determinants. Carbon taxation is an extension of fuel taxes and may thus be viewed as transport pricing. Our main focus is on the role played by personality traits. Structural equation modeling reveals that acceptability is related to the personality traits extraversion, agreeableness, and conscientiousness. Extraverted individuals have higher levels of trust in government which leads to higher acceptability. Also correlations between agreeableness and conscientiousness as well as environmental problem awareness and personal norm are observed. We discuss strategies for effective marketing of transportation policies considering how acceptability is related to personality traits.

Vorheriger Artikel Economical welfare maximisation analysis: assessing the use of existing Park-and-Ride services

Nächster Artikel Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

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The term acceptability should be used for hypothetical or not yet implemented schemes whereas for implemented schemes the term acceptance should be used (see Gärling et al. 2008; Schuitema et al. 2010).

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We suspect that one possible reason for this inconsistency is the problem of correctly translate the second item. Although our 1-item factor is clearly a limitation, the following analyses suggest that it is an acceptable measure of Agreeableness.

Goodness-of-Fit-Index (GFI): GFI varies from 0 to 1, but could theoretically yield meaningless negative values. By convention, GFI should be near or greater than 0.9 for the model to be accepted. The model presented meets this criterion. Values of root mean square error of approximation (RMSEA) less than 0.08 imply an adequate model fit and values less than 0.05 a good model fit (Brown and Cudeck 1990).

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Titel: The influence of personality on acceptability of sustainable transport policies
verfasst von: Junghwa Kim
Jan-Dirk Schmöcker
Cecilia Jakobsson Bergstad
Satoshi Fujii
Tommy Gärling
Publikationsdatum: 01.07.2014
Verlag: Springer US
Erschienen in: Transportation / Ausgabe 4/2014
Print ISSN: 0049-4488
Elektronische ISSN: 1572-9435
DOI: https://doi.org/10.1007/s11116-013-9502-5

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