Skip to main content
Erschienen in: Quality & Quantity 3/2014

01.05.2014

Corporate hyperlink network relationships in global corporate social responsibility system

verfasst von: Yoonjae Nam, George A. Barnett, Daejoong Kim

Erschienen in: Quality & Quantity | Ausgabe 3/2014

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This study analyzed the hyperlink (co-link) network structure among companies in global Corporate Social Responsibility (CSR) system. This study measured network variables such as density and centrality, including degree centrality, eigenvector centrality, closeness, and betweenness. The results indicated that European companies had relatively central roles in the global CSR system. In addition the higher performing companies are more active their CSR practices. Also, the results revealed that the industrial type of companies was not significantly associated with its CSR practices.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
Zurück zum Zitat Bach, J., Stark, D.: Link, search, interact the co-evolution of NGOs and interactive technology. Theory Cult. Soc. 21(3), 101–117 (2004) Bach, J., Stark, D.: Link, search, interact the co-evolution of NGOs and interactive technology. Theory Cult. Soc. 21(3), 101–117 (2004)
Zurück zum Zitat Barnett, G.A., Danowski, J.A., Feeley, T.H., Stalker, J.: Measuring quality in communication doctoral education using network analysis of faculty-hiring patterns. J. Commun. 60, 388–411 (2010) (Corporate relationships in global corporate social responsibility, system) Barnett, G.A., Danowski, J.A., Feeley, T.H., Stalker, J.: Measuring quality in communication doctoral education using network analysis of faculty-hiring patterns. J. Commun. 60, 388–411 (2010) (Corporate relationships in global corporate social responsibility, system)
Zurück zum Zitat Bondy, K., Matten, D., Moon, J.: The adoption of voluntary codes of conduct in MNCs: a three-country comparative study’. Bus. Soc. Rev. 109(4), 449–477 (2004)CrossRef Bondy, K., Matten, D., Moon, J.: The adoption of voluntary codes of conduct in MNCs: a three-country comparative study’. Bus. Soc. Rev. 109(4), 449–477 (2004)CrossRef
Zurück zum Zitat Borgatti, S.P., Everett, M.G.: Network analysis of 2-mode data. Soc. Netw. 19(3), 243–269 (1997)CrossRef Borgatti, S.P., Everett, M.G.: Network analysis of 2-mode data. Soc. Netw. 19(3), 243–269 (1997)CrossRef
Zurück zum Zitat Borgatti, S.P., Everett, M.G., Freeman, L.C.: UCINET for windows: software for social network analysis (version 6). Analytic Technologies, Harvard (2002) Borgatti, S.P., Everett, M.G., Freeman, L.C.: UCINET for windows: software for social network analysis (version 6). Analytic Technologies, Harvard (2002)
Zurück zum Zitat Callison, C.: Media relations and the internet: how Fortune 500 company websites assist journalism in news gathering. Public Relat. Rev. 29, 29–41 (2003)CrossRef Callison, C.: Media relations and the internet: how Fortune 500 company websites assist journalism in news gathering. Public Relat. Rev. 29, 29–41 (2003)CrossRef
Zurück zum Zitat Capriotti, P., Moreno, A.: Corporate citizenship and public relations: the importance and interactivity of social responsibility issues on corporate websites. Public Relat. Rev. 33, 84–91 (2007)CrossRef Capriotti, P., Moreno, A.: Corporate citizenship and public relations: the importance and interactivity of social responsibility issues on corporate websites. Public Relat. Rev. 33, 84–91 (2007)CrossRef
Zurück zum Zitat Connolly-Ahern, C., Broadway, S.C.: The importance of appearing competent: an analysis of corporate impression management strategies on the world wide web. Public Relat. Rev. 33, 343–345 (2007)CrossRef Connolly-Ahern, C., Broadway, S.C.: The importance of appearing competent: an analysis of corporate impression management strategies on the world wide web. Public Relat. Rev. 33, 343–345 (2007)CrossRef
Zurück zum Zitat Coombs, W.T.: The internet as potential equalizer: new leverage for confronting social irresponsibility. Public Relat. Rev. 24, 289–304 (1998)CrossRef Coombs, W.T.: The internet as potential equalizer: new leverage for confronting social irresponsibility. Public Relat. Rev. 24, 289–304 (1998)CrossRef
Zurück zum Zitat Coope, R.: Seeing the “Net potential” of online CSR communications. Corp. Responsib. Manag. 1, 20–25 (2004) Coope, R.: Seeing the “Net potential” of online CSR communications. Corp. Responsib. Manag. 1, 20–25 (2004)
Zurück zum Zitat Esrock, S., Leichty, G.: Social responsibility and corporate web pages: self-presentation or agenda-setting? Public Relat. Rev. 24(3), 305–319 (1998)CrossRef Esrock, S., Leichty, G.: Social responsibility and corporate web pages: self-presentation or agenda-setting? Public Relat. Rev. 24(3), 305–319 (1998)CrossRef
Zurück zum Zitat Esrock, S., Leichty, G.: Organization of corporate web pages: publics and functions. Public Relat. Rev. 26(3), 327–344 (2000)CrossRef Esrock, S., Leichty, G.: Organization of corporate web pages: publics and functions. Public Relat. Rev. 26(3), 327–344 (2000)CrossRef
Zurück zum Zitat Hill, L., White, C.: Public relations practitioners’ perception of the world wide web as a communications tool. Public Relat. Rev. 26(1), 31–51 (2000)CrossRef Hill, L., White, C.: Public relations practitioners’ perception of the world wide web as a communications tool. Public Relat. Rev. 26(1), 31–51 (2000)CrossRef
Zurück zum Zitat Hutton, J.G.: Reputation management: the new face of corporate public relations? Public Relat. Rev. 27(3), 247–261 (2001)CrossRef Hutton, J.G.: Reputation management: the new face of corporate public relations? Public Relat. Rev. 27(3), 247–261 (2001)CrossRef
Zurück zum Zitat Kent, M., Taylor, M.: Building dialogic relationships through the world wide web. Public Relat. Rev. 24(3), 321–334 (1998)CrossRef Kent, M., Taylor, M.: Building dialogic relationships through the world wide web. Public Relat. Rev. 24(3), 321–334 (1998)CrossRef
Zurück zum Zitat Kent, M., Taylor, M., White, W.: The relationship between web site design and organization responsiveness to stakeholders. Public Relat. Rev. 29, 63–77 (2003)CrossRef Kent, M., Taylor, M., White, W.: The relationship between web site design and organization responsiveness to stakeholders. Public Relat. Rev. 29, 63–77 (2003)CrossRef
Zurück zum Zitat Kim, D., Nam, Y.: Corporate relations with environmental organizations represented by hyperlinks on the fortune global 500 companies’ websites. J. Bus. Ethics. 105, 475–487 (2012) Kim, D., Nam, Y.: Corporate relations with environmental organizations represented by hyperlinks on the fortune global 500 companies’ websites. J. Bus. Ethics. 105, 475–487 (2012)
Zurück zum Zitat Kim, D., Nam, Y., Kang, S.: An analysis of corporate environmental responsibility on the global companies’ websites and their dialogic principles. Public Relat. Rev. 36(3), 285–288 (2010)CrossRef Kim, D., Nam, Y., Kang, S.: An analysis of corporate environmental responsibility on the global companies’ websites and their dialogic principles. Public Relat. Rev. 36(3), 285–288 (2010)CrossRef
Zurück zum Zitat Morsing, M.: Corporate social responsibility as strategic auto-communication: on the role of external stakeholders for member identification. Bus. Ethics. European Rev. 15(2), 171–182 (2006) Morsing, M.: Corporate social responsibility as strategic auto-communication: on the role of external stakeholders for member identification. Bus. Ethics. European Rev. 15(2), 171–182 (2006)
Zurück zum Zitat Morsing, M., Schultz, M.: Corporate social responsibility communication: stakeholder information, response and involvement strategies. Bus Ethics. 15(4), 323–338 (2006)CrossRef Morsing, M., Schultz, M.: Corporate social responsibility communication: stakeholder information, response and involvement strategies. Bus Ethics. 15(4), 323–338 (2006)CrossRef
Zurück zum Zitat Nam, Y., Barnett, G.A.: Globalization of technology: network analysis of global patents and trademarks. Technol. Forecast. Soc. Chang. 78(8), 1471–1485 (2011)CrossRef Nam, Y., Barnett, G.A.: Globalization of technology: network analysis of global patents and trademarks. Technol. Forecast. Soc. Chang. 78(8), 1471–1485 (2011)CrossRef
Zurück zum Zitat O’Connor, N.: UK corporate reputation management: the role of public relations planning, research and evaluation in a new framework of company reporting. J. Commun. Manag. 6(1), 53–63 (2001)CrossRef O’Connor, N.: UK corporate reputation management: the role of public relations planning, research and evaluation in a new framework of company reporting. J. Commun. Manag. 6(1), 53–63 (2001)CrossRef
Zurück zum Zitat Park, H.W., Barnett, G.A., Nam, I.Y.: Interorganizational hyperlink networks among websites in South Korea. NETCOM Netw. Commun. Stud. 16(3–4), 155–174 (2002) Park, H.W., Barnett, G.A., Nam, I.Y.: Interorganizational hyperlink networks among websites in South Korea. NETCOM Netw. Commun. Stud. 16(3–4), 155–174 (2002)
Zurück zum Zitat Park, H.W.: Hyperlink network analysis: a new method for the study of social structure on the web. Connections 25(1), 49–61 (2003) Park, H.W.: Hyperlink network analysis: a new method for the study of social structure on the web. Connections 25(1), 49–61 (2003)
Zurück zum Zitat Schlegelmilch, B.B., Pollachi, I.: The perils and opportunities of communicating corporate ethics. J. Mark. Manag. 21, 267–290 (2005)CrossRef Schlegelmilch, B.B., Pollachi, I.: The perils and opportunities of communicating corporate ethics. J. Mark. Manag. 21, 267–290 (2005)CrossRef
Zurück zum Zitat Scott, J.: Social network analysis: a handbook, 2nd edn. Sage, Thousand Oaks, CA (2000) Scott, J.: Social network analysis: a handbook, 2nd edn. Sage, Thousand Oaks, CA (2000)
Zurück zum Zitat Shumate, M., Dewitt, L.: The north/south divide in NGO hyperlink networks. J. Comput. Mediat. Commun. 13, 405–428 (2008)CrossRef Shumate, M., Dewitt, L.: The north/south divide in NGO hyperlink networks. J. Comput. Mediat. Commun. 13, 405–428 (2008)CrossRef
Zurück zum Zitat Stuart, H., Jones, C.: Corporate branding in marketspace. Corp. Reput. Rev. 7(1), 84–98 (2004)CrossRef Stuart, H., Jones, C.: Corporate branding in marketspace. Corp. Reput. Rev. 7(1), 84–98 (2004)CrossRef
Zurück zum Zitat Sullivan, J.: What are the functions of corporate home pages? J. World Bus. 34(2), 193–210 (1999)CrossRef Sullivan, J.: What are the functions of corporate home pages? J. World Bus. 34(2), 193–210 (1999)CrossRef
Zurück zum Zitat Vreelnad, R.: Law libraries in cyberspace: a citation analysis of World Wide Web sites. Law library J. 92, 49–56 (2000) Vreelnad, R.: Law libraries in cyberspace: a citation analysis of World Wide Web sites. Law library J. 92, 49–56 (2000)
Zurück zum Zitat Wanderley, L.S.O., Lucian, R., Farache, F., Filho, J.M., de Sousa Filho, J.M.: CSR information disclosure on the web: a context-based approach analyzing the influence of country of origin and industry sector. J. Bus. Ethics. 82, 369–378 (2008) Wanderley, L.S.O., Lucian, R., Farache, F., Filho, J.M., de Sousa Filho, J.M.: CSR information disclosure on the web: a context-based approach analyzing the influence of country of origin and industry sector. J. Bus. Ethics. 82, 369–378 (2008)
Zurück zum Zitat White, C., Raman, N.: The world wide web as a public relations medium: the use of research, planning and evaluation in web site development. Public Relat. Rev. 25(4), 409–419 (1999)CrossRef White, C., Raman, N.: The world wide web as a public relations medium: the use of research, planning and evaluation in web site development. Public Relat. Rev. 25(4), 409–419 (1999)CrossRef
Metadaten
Titel
Corporate hyperlink network relationships in global corporate social responsibility system
verfasst von
Yoonjae Nam
George A. Barnett
Daejoong Kim
Publikationsdatum
01.05.2014
Verlag
Springer Netherlands
Erschienen in
Quality & Quantity / Ausgabe 3/2014
Print ISSN: 0033-5177
Elektronische ISSN: 1573-7845
DOI
https://doi.org/10.1007/s11135-013-9831-7

Weitere Artikel der Ausgabe 3/2014

Quality & Quantity 3/2014 Zur Ausgabe

Premium Partner