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Small Business Economics

Erschienen in:

01.04.2013

Business models for people, planet (& profits): exploring the phenomena of social business, a market-based approach to social value creation

verfasst von: Fiona Wilson, James E. Post

Erschienen in: Small Business Economics | Ausgabe 3/2013

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Abstract

This article explores the hybrid phenomenon of social business, that is, both a form of organization and a practice that deliberately harnesses market dynamics to address deeply rooted social issues through the design and implementation of a core product or service. This new form of hybrid venture melds the social purpose traditionally associated with non-profit organizations with the economic purpose and market-based methods traditionally associated with for-profit firms. This exploratory research inductively explores the process by which social businesses are designed. The result suggests that clear intentionality around social purpose drives the design of these ventures and their associated missions and business models such that they can creatively synthesize competing paradigms (economic and social purpose) within one venture. The tight coupling of mission, method, and operationalization allows for the multi-stakeholder promise of the business model to be fulfilled.

Vorheriger Artikel Designing a global standardized methodology for measuring social entrepreneurship activity: the Global Entrepreneurship Monitor social entrepreneurship study

Nächster Artikel Nascent green-technology ventures: a study assessing the role of partnership diversity in firm success

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Titel: Business models for people, planet (& profits): exploring the phenomena of social business, a market-based approach to social value creation
verfasst von: Fiona Wilson
James E. Post
Publikationsdatum: 01.04.2013
Verlag: Springer US
Erschienen in: Small Business Economics / Ausgabe 3/2013
Print ISSN: 0921-898X
Elektronische ISSN: 1573-0913
DOI: https://doi.org/10.1007/s11187-011-9401-0

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