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Service Business
Erschienen in: Service Business 4/2008

01.11.2008 | Original Paper

Web 2.0 and opportunities for small businesses

verfasst von: Sang-Heui Lee, David DeWester, So Ra Park

Erschienen in: Service Business | Ausgabe 4/2008

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Abstract

The burst of the dot-com balloon closed the era of Web 1.0. In the process, we observed the creation and disappearance of many small businesses globally. The dynamic and linked web pages provided new pathways to online businesses. However, most of the new online business models still followed the traditional practices of the industrial era which could be characterized by closeness, uniformity, and one-way communication. A new set of new technologies, called Web 2.0, offers new opportunities, blurs the boundaries between online and offline activities, opening a new era with flagships of openness, collaboration, and participation. In this study, by reviewing the properties of Web 2.0, we investigate opportunities for small businesses in the Web 2.0 era. The findings of this study can provide helpful guidelines for small businesses to begin using and leveraging Web 2.0.
Vorheriger Artikel Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C
Nächster Artikel Ubiquitous computing and its effects on small businesses

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Metadaten
Titel
Web 2.0 and opportunities for small businesses
verfasst von
Sang-Heui Lee
David DeWester
So Ra Park
Publikationsdatum
01.11.2008
Verlag
Springer-Verlag
Erschienen in
Service Business / Ausgabe 4/2008
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI
https://doi.org/10.1007/s11628-008-0043-5

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