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01.12.2010 | Original Paper

Web 2.0 service adoption and entrepreneurial orientation

verfasst von: Seongbae Lim, Silvana Trimi, Hong-Hee Lee

Erschienen in: Service Business | Ausgabe 3-4/2010

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Abstract

The purpose of this study is to investigate the relationship between Web 2.0 service adoption and entrepreneurial orientation (EO). For this purpose, this article conducted multivariate analysis of variance (MANOVA) using Web 2.0 service adoption groups (high and low adopters) as an independent variable and EO as dependent variable, measured with four variables: innovativeness, risk taking, autonomy, and competitive aggressiveness. The results show that there are significant differences in EO, overall and for each dimension, between the two groups (high adopters/low adopters of Web 2.0). High adopters of Web 2.0 have a stronger EO in terms of all the four of the individual EO dimensions.

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Titel: Web 2.0 service adoption and entrepreneurial orientation
verfasst von: Seongbae Lim
Silvana Trimi
Hong-Hee Lee
Publikationsdatum: 01.12.2010
Verlag: Springer-Verlag
Erschienen in: Service Business / Ausgabe 3-4/2010
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-010-0097-z

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