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01.09.2011

An integrative research framework for the online social network service

verfasst von: Sang M. Lee, Liqiang Chen

Erschienen in: Service Business | Ausgabe 3/2011

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Abstract

Drawn upon appreciative inquiry (AI) and actor-network theory (ANT), this study proposes a new qualitative research framework for the study of the online social network (OSN) service. Integrating and applying AI and ANT will inspire OSN participants’ imagination and creation to a greater extent and thus the maximum benefits of OSN can be explored, and as a consequence OSN itself can further be improved in the service business context. This study gives a detailed discussion on the proposed framework in terms of its advantages and disadvantages, the suggestions for overcoming the disadvantages and the future research agenda in the area of OSN.

Vorheriger Artikel Antecedents and consequences of external risk perception in franchising: evidence from the hospitality industry

Nächster Artikel The impact of diversity of innovation channels on innovation performance in service firms

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Titel: An integrative research framework for the online social network service
verfasst von: Sang M. Lee
Liqiang Chen
Publikationsdatum: 01.09.2011
Verlag: Springer-Verlag
Erschienen in: Service Business / Ausgabe 3/2011
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-011-0113-y

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