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01.12.2012 | Original Article

The effects of motivations, trust, and privacy concern in social networking

verfasst von: Shi-Woei Lin, Yu-Cheng Liu

Erschienen in: Service Business | Ausgabe 4/2012

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Abstract

This study proposes and tests a model that uses privacy concern, trust, and motivations to explain the process leading to information disclosure and the intensity of social network services (SNS) use. Use of SNSs has been shown in our investigation to be negatively correlated to a user’s privacy concern but positively correlated to a user’s trust and motivations. Furthermore, by using a hierarchical regression model, we show that trust accounts for a significant additional amount of variance in SNS use after controlling the variance explained by privacy concern. In addition, motivation accounts for a significant additional amount of variance in SNS use after controlling the variance explained by both privacy concern and trust.

Vorheriger Artikel Innovations in service business. An introduction to the special issue from the Global Entrepreneurship and Services Conference, Taiwan, 2011

Nächster Artikel Internal service quality within the different Chinese subcultures: a comparison between Taiwan, China, and Singapore

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Titel: The effects of motivations, trust, and privacy concern in social networking
verfasst von: Shi-Woei Lin
Yu-Cheng Liu
Publikationsdatum: 01.12.2012
Verlag: Springer-Verlag
Erschienen in: Service Business / Ausgabe 4/2012
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-012-0158-6

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