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Journal of the Academy of Marketing Science

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01.09.2007

Stress and consumer behavior

verfasst von: George P. Moschis

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 3/2007

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Abstract

Although stress research has received increased attention in the behavioral and social sciences, it has been virtually ignored by marketing researchers. This paper attempts to advance the stress perspective as a useful framework in consumer research. First, the author presents theoretical and conceptual foundations of stress research. Second, the author develops a general conceptual model of the causes and consequences of stress on the basis of theory and research. The model serves as a blueprint for presenting theory and research on stress, organizing and interpreting findings of consumer studies in the context of stress theory, and developing propositions for needed research. Finally, the author provides a research agenda to guide future studies in this area.

Vorheriger Artikel A simulation of moral behavior within marketing exchange relationships

Nächster Artikel How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions

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Titel: Stress and consumer behavior
verfasst von: George P. Moschis
Publikationsdatum: 01.09.2007
Verlag: Kluwer Academic Publishers-Plenum Publishers
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 3/2007
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-007-0035-3

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