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01.12.2011

The Limited Service Hotel in South Africa: The Growth of City Lodge

verfasst von: Jayne M. Rogerson

Erschienen in: Urban Forum | Ausgabe 4/2011

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Abstract

A critical competitive strategy for the growth and expansion of large hotel chains is the pursuit of market segmentation. This article investigates one aspect of market segmentation and the restructuring of the South Africa hotel sector, namely the emergence of the limited service hotel. The growth of the limited service hotel segment of the South African hotel industry is analysed through a case study of the strategic development and evolution of City Lodge Hotels which pioneered this market niche in Africa. Close linkages are disclosed between the limited service segment and the growth of business tourism in South Africa’s major urban centres.

Vorheriger Artikel Rethinking Patterns of South African Urban Growth: 1911–2001

Nächster Artikel Addressing the Skills Shortage Problem of the South African Tourism and Hospitality Industry: An Evaluation of the Effectiveness of the 2007/2008 SA Host Training Program in the Western Cape Province

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Titel: The Limited Service Hotel in South Africa: The Growth of City Lodge
verfasst von: Jayne M. Rogerson
Publikationsdatum: 01.12.2011
Verlag: Springer Netherlands
Erschienen in: Urban Forum / Ausgabe 4/2011
Print ISSN: 1015-3802
Elektronische ISSN: 1874-6330
DOI: https://doi.org/10.1007/s12132-011-9130-0

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