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Erschienen in:
e-Participation Provision and Demand Analysis for Greek Municipalities Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

Using Personalization Technologies for Political Purposes: Privacy Implications

verfasst von : Paola Mavriki, Maria Karyda

Erschienen in: E-Democracy – Privacy-Preserving, Secure, Intelligent E-Government Services

Verlag: Springer International Publishing

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Abstract

A growing body of literature has recently focused on the adoption of personalization methods and tools traditionally used in e-commerce, in the area of political marketing and communication. However, the impact of adopting personalization applications for political purposes has not been studied yet. This paper contributes to filling this gap, by analyzing privacy threats stemming from the use of personalization tools for political purposes and identifying their impact on individuals and society. This paper also identifies issues that need further research, as big data, individual targeting, the development of behavioral science and sophisticated personalization techniques are reshaping political communication and pose new privacy risks.

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Vorheriges Kapitel Zonal Constructed Language and Education Support of e-Democracy – The Interslavic Experience
Nächstes Kapitel Transparency-Enabling Systems for Open Governance: Their Impact on Citizens’ Trust and the Role of Information Privacy
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Metadaten
Titel
Using Personalization Technologies for Political Purposes: Privacy Implications
verfasst von
Paola Mavriki
Maria Karyda
Copyright-Jahr
2017
Buch
E-Democracy – Privacy-Preserving, Secure, Intelligent E-Government Services

Print ISBN: 978-3-319-71116-4

Electronic ISBN: 978-3-319-71117-1

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-71117-1_3

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