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Journal of Business Ethics

Erschienen in:

21.02.2015

Ethics During Adolescence: A Social Networks Perspective

verfasst von: Elodie Gentina, Gregory M. Rose, Scott J. Vitell

Erschienen in: Journal of Business Ethics | Ausgabe 1/2016

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Abstract

Marketing research on adolescents’ ethical predispositions (EP) and risky behaviors (RB) has focused primarily on individual difference variables. The present study, in contrast, examines the social network positions that an adolescent occupies within a group. A survey of 984 adolescents demonstrates that EP and RB stem from a balance between assimilation (i.e., centralities within the peer network) and individuation (i.e., need for uniqueness). In particular, we show that adolescents with close first-degree relationships within a specific peer group (measured by high degree centrality) and/or high need for uniqueness have lower EP and engage in more RB, while adolescents that are more central to the entire network (measured by high closeness centrality) have higher EP. The theoretic and practical implications of these findings are discussed.

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Titel: Ethics During Adolescence: A Social Networks Perspective
verfasst von: Elodie Gentina
Gregory M. Rose
Scott J. Vitell
Publikationsdatum: 21.02.2015
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 1/2016
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-015-2577-5

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