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Erschienen in: Marketing Letters 3-4/2008

01.12.2008

Choice under restrictions

verfasst von: Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink

Erschienen in: Marketing Letters | Ausgabe 3-4/2008

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Abstract

Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed.

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Metadaten
Titel
Choice under restrictions
verfasst von
Simona Botti
Susan Broniarczyk
Gerald Häubl
Ron Hill
Yanliu Huang
Barbara Kahn
Praveen Kopalle
Donald Lehmann
Joe Urbany
Brian Wansink
Publikationsdatum
01.12.2008
Verlag
Springer US
Erschienen in
Marketing Letters / Ausgabe 3-4/2008
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-008-9035-4

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