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Marketing Letters
Erschienen in: Marketing Letters 3/2014

01.09.2014

Consumer and managerial goals in assortment choice and design

verfasst von: Barbara E. Kahn, Alexander Chernev, Ulf Böckenholt, Kate Bundorf, Michaela Draganska, Ryan Hamilton, Robert J. Meyer, Klaus Wertenbroch

Erschienen in: Marketing Letters | Ausgabe 3/2014

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Abstract

In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the ensuing tradeoffs affect the optimal design of assortments in order to help enhance our understanding of assortment choice, identify issues that merit particular attention, review some of the recent research in pertinent areas, and suggest directions for future research.
Vorheriger Artikel Choice and self: how synchronic and diachronic identity shape choices and decision making
Nächster Artikel Consumer substitution decisions: an integrative framework

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Metadaten
Titel
Consumer and managerial goals in assortment choice and design
verfasst von
Barbara E. Kahn
Alexander Chernev
Ulf Böckenholt
Kate Bundorf
Michaela Draganska
Ryan Hamilton
Robert J. Meyer
Klaus Wertenbroch
Publikationsdatum
01.09.2014
Verlag
Springer US
Erschienen in
Marketing Letters / Ausgabe 3/2014
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-014-9307-0

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