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Management International Review

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01.12.2008 | Research Article

Enhancing the Trustworthiness of Qualitative Research in International Business

verfasst von: Rudolf R. Sinkovics, Associate Professor Elfriede Penz, Professor Pervez N. Ghauri

Erschienen in: Management International Review | Ausgabe 6/2008

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Abstract and Key Results

Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable to qualitative research and a qualitative researcher’s tool chest should be geared towards trustworthiness and encompass issues such as credibility, dependability, transferability and confirmability.
This paper advocates the use of formalised and software-based procedures for the analysis and interpretation of qualitative interview data. It is argued that International Business research, with a focus on international datasets, equivalence issues, multiple research environments and multiple researchers, will benefit from formalisation. The use of software programmes is deemed to help to substantiate the analysis and interpretation of textual interview data.

Vorheriger Artikel Market Size, Legal Institutions, and International Diversification Strategies: Implications for the Performance of Multinational Firms

Nächster Artikel Historic and Emergent Trends in Chinese Outward Direct Investment

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Different response patterns and physical conditions in qualitative interview settings were taken into consideration to establish equivalence of research. While, for example, German managers invited the interviewees into their offices, Austrians usually used more informal settings, such as the cantina or informal meeting spots. Italian managers wanted to meet outside the company premises such as coffee shops.

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Titel: Enhancing the Trustworthiness of Qualitative Research in International Business
verfasst von: Rudolf R. Sinkovics
Associate Professor Elfriede Penz
Professor Pervez N. Ghauri
Publikationsdatum: 01.12.2008
Verlag: SP Gabler Verlag
Erschienen in: Management International Review / Ausgabe 6/2008
Print ISSN: 0938-8249
Elektronische ISSN: 1861-8901
DOI: https://doi.org/10.1007/s11575-008-0103-z

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