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28.08.2015 | Empirical article

Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective

verfasst von: Che-Jen Su, Anne-Marie Lebrun, Patrick Bouchet, Jun-Ren Wang, Nicolas Lorgnier, Jin-Hsing Yang

Erschienen in: Service Business | Ausgabe 4/2016

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Abstract

We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)—that is, education and escapism—are more positively related than passively participative experiences (PPEs)—that is, entertainment and esthetics—to pleasure and memorability. Furthermore, tourists’ NEP appears to reinforce the effects of APEs and to weaken the effects of PPEs. We also found that tourists’ NEP has a stronger reinforcing effect than a weakening effect. Our study contributes further evidence to current insights into the importance of tourists’ participation in co-creating value of tourist experiences.

Vorheriger Artikel Self-service innovativeness scale: introduction, development, and validation of scale

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Titel: Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective
verfasst von: Che-Jen Su
Anne-Marie Lebrun
Patrick Bouchet
Jun-Ren Wang
Nicolas Lorgnier
Jin-Hsing Yang
Publikationsdatum: 28.08.2015
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 4/2016
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-015-0292-z

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