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26.03.2018 | Empirical article

Understanding consumer repurchase intention on O2O platforms: an integrated model of network externalities and trust transfer theory

verfasst von: Lin Xiao, Bin Fu, Wenlong Liu

Erschienen in: Service Business | Ausgabe 4/2018

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Abstract

The purpose of this study is to propose a theoretical model to explain consumer repurchase intentions in O2O commerce context by integrating network externalities theory and trust transfer theory. The model was tested using the data collected from 376 customers of an O2O platform in China. The results showed that different types of trust, direct and peer network externalities, all have impacts on consumer repurchase intentions. Trust transfer processes occur in O2O commerce. Furthermore, three components of network externalities all impact on trust in O2O platform. The implications of this study from both research and practice perspectives are discussed.

Vorheriger Artikel Investigating a revised service transition concept

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Titel: Understanding consumer repurchase intention on O2O platforms: an integrated model of network externalities and trust transfer theory
verfasst von: Lin Xiao
Bin Fu
Wenlong Liu
Publikationsdatum: 26.03.2018
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 4/2018
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-018-0370-0

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