nach oben

Journal of the Academy of Marketing Science

Erschienen in:

01.02.2010 | Conceptual/Theoretical Paper

Service, value networks and learning

verfasst von: Robert F. Lusch, Stephen L. Vargo, Mohan Tanniru

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 1/2010

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Both supply chain management (SCM) and marketing in general have been moving from models and purposes narrowly focused on goods to more general models and purposes associated with partnerships, value networks, service provision, and value creation. Some of this movement has been captured in what has become known as service–dominant (S–D) logic. This article applies S–D logic to thinking about SCM in terms of service provision, in which goods are seen as service distribution or provisioning mechanisms, explores and elaborates on the concept of a value network, and develops a model of the firm as an essential service provisioning agent in a complex and adaptive value network. Research and managerial opportunities are also explored.

Vorheriger Artikel Demand and supply integration: a conceptual framework of value creation through knowledge management

Nächster Artikel Research opportunities in supply chain management

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

The concept of a value network can also be thought of as a service eco-system which may better capture the adaptive and evolutionary characteristics of a value network. It also may capture the nesting of supply chains with larger and more encompassing value networks.

Roland Rust in a variety of public presentations has identified some of these factors and this has encouraged us to identify others.

We thank Gunter Wessels for identifying and helping to develop this example.

Achrol, R. S. (1991). Evolution of the marketing organization: New Frontiers for Turbulent Environments. Journal of Marketing, 55, 77–93. October. doi:10.2307/1251958.CrossRef

Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. Journal of Marketing, 63, 146–163. Special Issue. doi:10.2307/1252108.CrossRef

Aigbedo, H., & Tanniru, M. (2004). Electronic markets in support of procurement processes along the automotive supply chain. Production Planning and Control, 15, 688–695. October. doi:10.1080/09537280412331298210.CrossRef

Alderson, W. (1957). Marketing behavior and executive action: a functionalist approach to marketing theory. Homewood, IL: Richard D. Irwin.

Bakos, Y. (1991). A strategic analysis of electronic marketplaces. MIS Quarterly, 15(3), 295–310. doi:10.2307/249641.CrossRef

Bakos, Y. (1998). The emerging role of electronic marketplaces on the internet. Communications of the ACM, 41(8), 35–42. doi:10.1145/280324.280330.CrossRef

Baldwin, C., & Clark, K. (1997). Managing in an age of modularity. Harvard Business Review, 75(5), 84–93.

Ballantyne, D., & Varey, R. J. (2008). The service–dominant logic and the future of marketing. Journal of the Academy of Marketing Science, 36(1), 11–14. doi:10.1007/s11747-007-0075-8.CrossRef

Benkler, Y. (2006). The wealth of networks: how social production transforms markets and freedom. New Haven: Yale University Press.

Boehm, B., & Turner, R. (2002). Balancing agility and discipline. Boston: Addison-Wesley, Pearson Education.

Bonczak, R. H., Holsapple, C. W., & Whinston, A. B. (1981). Foundations of DSS. NY: Academic.

Bovet, D., & Martha, J. (2000). Value nets: breaking the supply chain to unlock hidden profits. New York: Wiley.

Butner, K. (2007). “Sense-and-respond supply chains for optimized performance”. In K. Butner, T. Gilliam, H. Goldstein, J. Kalina, C. Taylor, & M. Witterding (Eds.), In reshaping supply chain management: vision and reality (pp. 32–40). Boston: Pearson Custom.

Brown, J. S., & Duguid, P. (2000). The social life of information. Boston: Harvard Business School Press.

Chen, I. J., & Paulraj, A. (2004). Towards a theory of supply chain management: the constructs and measurements. Journal of Operations Management, 22, 119–150. doi:10.1016/j.jom.2003.12.007.CrossRef

Chesbrough, H. (2006). Open business models: how to thrive in the new innovation landscape. Boston: Harvard Business School Press.

Clarke, M. P. (1998). Virtual logistics: an introduction and overview of the concepts. International Journal of Physical Distribution & Logistics Management, 28(7), 486–507. doi:10.1108/09600039810247461.CrossRef

Constantine, L. L., & Lockwood, L. A. D. (1999). Software for use: a practical guide to the models and methods of usage-centered design. Boston: Wesley.

Davenport, T. H., & Stoddard D. (1994). “Reengineering: business change of mythic proportions?” MIS Quarterly (June): 121–127.

Evans, P. B., & Wurster, T. S. (1997). Strategy and the new economics of information. Harvard Business Review, 75, 71–82. September–October.

Flint, D. J., & Mentzer, J. T. (2006). “Striving for integrated value chain management given a service–dominant logic for marketing”. In R. F. Lusch, & S. L. Vargo (Eds.), The service–dominant logic of marketing: dialog, debate, and directions (pp. 150–165). Armonk, New York: M.E. Sharpe.

Ganesan, S., Malter, A. J., & Rindfleisch, A. (2005). Does distance still matter? Geographic proximity and new product development. Journal of Marketing, 69, 44–60. October. doi:10.1509/jmkg.2005.69.4.44.CrossRef

Garcia-Dastugue, S. J., & Lambert, D. (2007). Interorganizational time-based postponement in the supply chain. Journal of Business Logistics, 28(1), 57–81.

Getting, B. (2007). “Basic definitions of web 1.0, 2.0 and 3.0.” http://www.practicalecommerce.com/articles/464/Basic-Definitions-Web-10-Web-20-Web-30/.

Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360–1380. May. doi:10.1086/225469.CrossRef

Granovetter, M. S. (1983). The strength of weak ties: a network theory revisited. Sociological Theory, 1, 201–203. doi:10.2307/202051.CrossRef

Granzin, K. L., & Bahn, K. D. (1989). Consumer logistics: conceptualization, pertinent issues and a proposed program for research. Journal of the Academy of Marketing Science, 17(1), 91–101. doi:10.1007/BF02726358.CrossRef

Grieves, M. (2006). Product lifecycle management: driving the next generation of lean thinking. New York: McGraw-Hill.

Gronroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia–Australia Marketing Journal, 2, 9–29. August.

Gronroos, C. (2000). Service management and marketing: a customer relationship management approach. West Sussex, UK: Wiley.

Gummesson, E. (1995). “Relationship marketing: its role in the service economy”. In W. J. Glynn, & J. G. Barnes (Eds.), Understanding service management. New York: Wiley.

Gunasekaran, A., & Ngai, E. W. T. (2004). Information systems in supply chain integration and management. European Journal of Operational Research, 159, 269–295. doi:10.1016/j.ejor.2003.08.016.CrossRef

Haeckel, S. H. (1999). Adaptive enterprise: creating and leading sense-and-respond organizations. Boston: Harvard Business School Press.

Hoyt, J., & Huq, F. (2000). From arms-length to collaborative relationships in the supply chain: An evolutionary process. International Journal of Physical Distribution and Logistics Management, 30(9), 750–764. doi:10.1108/09600030010351453.CrossRef

Lambert, D. M., Cooper, M. C., & Pagh, J. D. (1998). Supply chain management: implementation issues and research. International Journal of Logistics Management, 9(2), 1–19. doi:10.1108/09574099810805807.CrossRef

Larson, P. D., Poist, R. F., & Halldorsson, A. (2007). Perspectives on logistics vs. SCM: a survey of SCM professionals. Journal of Business Logistics, 28(1), 1–24.

Lusch, R. F., & Vargo, S. L. (Eds.). (2006). The service–dominant logic of marketing: dialog, debate, and directions. Armonk, New York: M.E. Sharpe.

Lusch, R. F., Vargo, S. L., & Malter, A. (2006). Marketing as service-exchange: taking a leadership role in global marketing management. Organizational Dynamics, 35(3), 264–278. doi:10.1016/j.orgdyn.2006.05.008.CrossRef

Lusch, R. F., Vargo, S. L., & O’Brien, M. (2007). Competing through service: insights from service–dominant logic. Journal of Retailing, 83(1), 5–18. doi:10.1016/j.jretai.2006.10.002.CrossRef

Madhusudan, T., & Tanniru, M. (2005). Knowledge Partioning—A Strategic Approach to Product Lifecycle Management. International Journal of Product Development, 2(1/2), 85–104. doi:10.1504/IJPD.2005.006670.CrossRef

Marchand, D. A., & Stanford, M. J. (1995). “Business process redesign: a framework for harmonizing people, information and technology”. In V. Grover, & W. Kettinger (Eds.), Business process change (pp. 34–56). Pennsylvania: Idea Group.

Mentzer, J. T., Foggin, J. H., & Golicic, S. L. (2000). Collaboration: the enablers, impediments, and benefits. Supply Chain Management Review, 4, 52–58. September/October.

Metz, P. J. (1998). Demystifying Supply Chain Management. Supply Chain Management Review, 1(4), 46–55.

McCarthy, R. M. (2007). “Cost-effective supply chains: optimizing product development through integrated design and sourcing”. In K. Butner, T. Gilliam, H. Goldstein, J. Kalina, C. Taylor, & M. Witterding (Eds.), Reshaping supply chain management: vision and reality (pp. 102–135). Boston: Pearson Custom.

Michel, S., & Brown, S. W. (2005). “Market offerings as relievers and enablers: building on the service dominant logic of marketing”. San Antonio: AMA educators’ winter conference (Conference Proceedings).

Michel, S., Brown, S. W., & Gallan, A. (2008). An expanded and strategic view of discontinuous innovations: deploying a service–dominant logic. Journal of the Academy of Marketing Science, 36(1), 54–66. doi:10.1007/s11747-007-0066-9.CrossRef

Min, S., Mentzer, J. T., & Ladd, R. T. (2007). A market orientation in supply chain management. Journal of the Academy of Marketing Science, 35, 507–522. Winter. doi:10.1007/s11747-007-0020-x.CrossRef

Mokyr, J. (2002). The gifts of athena: historical origins of the knowledge economy. Princeton: Princeton University Press.

Moschella, D. (2003). Customer-driven IT: how users are shaping technology industry growth. Boston: Harvard Business School Press.

Murugesan, S. (2007). “Understanding Web 2.0.” IEEE Computer Society (July–August): 34–41.

Normann, R. (2001). Reframing business: when the map changes the landscape. Chichester: Wiley.

Normann, R., & Ramirez, R. (1993). From value chain to value constellation: designing interactive strategy. Harvard Business Review, 71, 65–77. July–August.

O’Reilly, T. (2005). “What Is Web 2.0, design patterns and business models for the next generation of software.” http://www.oreilly.com/lpt/a/6228.

Ramirez, R., & Wallin, J. (2000). Prime movers: define your business or have someone define it against you. Chichester: Wiley.

Rust, R. (2004). If everything is service, why is this happening now, and what difference does it make? Journal of Marketing, 68, 23–24. January.

Sinkula, J. M. (1994). Market information processing and organizational learning. Journal of Marketing, 58(1), 35–45. doi:10.2307/1252249.CrossRef

Sheth, J. N., & Sisodia, R. S. (Eds.). (2006). Does marketing need reform: fresh perspectives on the future. Armonk: M.E. Sharpe.

Smith, G. F. (1998). Towards a heuristic theory of problem structuring. Management Science, 34(12), 1489–1506. doi:10.1287/mnsc.34.12.1489.CrossRef

Spekman, R. E., Kamauff Jr, J. W., & Myhr, N. (1998). An empirical investigation into supply chain management: a perspective on partnerships. International Journal of Physical Distribution & Logistics Management, 28(8), 630–650. doi:10.1108/09600039810247542.CrossRef

Tormabene, C. A., & Wiederhold, G. (1998). Software component licensing: a primer. IEEE Software, 15(5), 47–53. doi:10.1109/52.714771.CrossRef

Vargo, S. L., & Lusch, R. F. (2004a). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68, 1–17 January. doi:10.1509/jmkg.68.1.1.24036.CrossRef

Vargo, S. L., & Lusch, R. F. (2004b). The Four services marketing myths: remnants from a manufacturing model. Journal of Service Research, (May), 324–335.

Vargo, S. L., & Lusch, R. F. (2008a). Why ‘service’. Journal of the Academy of Marketing Science, 36(1), 25–38. doi:10.1007/s11747-007-0068-7.CrossRef

Vargo, S. L., & Lusch, R. F. (2008b). Service–dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10. doi:10.1007/s11747-007-0069-6.CrossRef

Vitharana, P., Zahedi, F. M., & Jain, H. (2003). Design, Retrieval, and Assembly in Component Based Software Development. Communications of the ACM, 46, 97–102. November. doi:10.1145/948383.948387.CrossRef

Von Hippel, E. (2005). Democratizing innovation. Cambridge: MIT.

Web 3.0 (2007). From Wikipedia: http://en.wikipedia.org/wiki/Web_3.

Webster, F. (1992). The changing role of marketing in the corporation. Journal of Marketing, 56, 1–17. October. doi:10.2307/1251983.CrossRef

Womack, J. P., & Jones, D. T. (2005). Lean solutions: how companies and customers can create value and wealth together. New York: The Free.

Yourdon, E. (1989). Managing the structured techniques 4th edn. Prentice Hall, N.J.

Zhao, J. L., Tanniru, M., & Zhang, L. -J. (2007). Services computing as the foundation of enterprise agility: overview of recent advances and introduction to the special issue. Information Systems Frontiers, 9, 1–8. March. doi:10.1007/s10796-007-9023-x.CrossRef

Zirger, B. L., & Hartley, J. L. (1996). The effects of acceleration techniques on product development time. IEEE Transactions on Engineering Management, 43, 143–152. May. doi:10.1109/17.509980.CrossRef

Titel: Service, value networks and learning
verfasst von: Robert F. Lusch
Stephen L. Vargo
Mohan Tanniru
Publikationsdatum: 01.02.2010
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 1/2010
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-008-0131-z

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 1/2010

Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence

Supply chain technology: the role of environment in predicting performance

Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources

Exploring the relationship between marketing and supply chain management: introduction to the special issue

Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

Demand and supply integration: a conceptual framework of value creation through knowledge management