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Journal of the Academy of Marketing Science

Erschienen in:

01.03.2012 | Editorial

A focus on international competitiveness

verfasst von: G. Tomas M. Hult

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 2/2012

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Abstract

This special issue of JAMS is dedicated to the general concept of “international competitiveness,” viewed as a strategic phenomenon inherent in the broader fields of international marketing, international business, and international management. Broadly, international competitiveness is a measure of an organization’s advantage (or disadvantage) in marketing its products and/or services in global markets. The introduction to the special issue provides an overview of international competitiveness, examples of multinational enterprises and their indicators of international competitiveness, and a description of the 10 articles in the issue. Appropriately, in the spirit of JAMS’ breadth of coverage, the articles in the issue broadly address international competitiveness issues related to the scope of the field of international marketing, multinational enterprises, small-medium enterprises, culture, exporting, foreign market subsidiaries, and offshoring and outsourcing. Naturally, some of the articles span multiple areas as well.

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Titel: A focus on international competitiveness
verfasst von: G. Tomas M. Hult
Publikationsdatum: 01.03.2012
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 2/2012
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-011-0297-7

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Weitere Artikel der Ausgabe 2/2012

Offshore outsourcing of customer relationship management: conceptual model and propositions

Reflections on international marketing: destructive regeneration and multinational firms

Offshoring and international competitiveness: antecedents of offshoring advanced tasks

Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

Export marketing strategy implementation, export marketing capabilities, and export venture performance

The regional and global competitiveness of multinational firms