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International Review on Public and Nonprofit Marketing

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30.04.2016 | Original Article

Can students’ satisfaction indexes be applied the same way in different countries?

verfasst von: Ramón Álvarez Vaz, Danny Freira, Elena Vernazza, Helena Alves

Erschienen in: International Review on Public and Nonprofit Marketing | Ausgabe 2/2016

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Abstract

Student satisfaction indexes are important management tools for higher education institutions, and several studies have indicated generic models to measure them. However, the specific characteristics of education systems differ across countries; therefore, models of student satisfaction may not be as generalizable as expected. This article aims to study the applicability of a model of student satisfaction within state higher education in two different situations: Portugal and Uruguay. The index of higher education student satisfaction developed by Alves and Raposo (2007b) is taken as a basis, and it is tested in Uruguay. The results show that when applied to the Uruguayan system, the model presents lower performance, with three non-significant relationships, in connection with the expectations and word of mouth construct. The remaining relationships are maintained in both systems but sometimes with very different weights.

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In Uruguay, polytechnic institutes are not considered higher education.

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Titel: Can students’ satisfaction indexes be applied the same way in different countries?
verfasst von: Ramón Álvarez Vaz
Danny Freira
Elena Vernazza
Helena Alves
Publikationsdatum: 30.04.2016
Verlag: Springer Berlin Heidelberg
Erschienen in: International Review on Public and Nonprofit Marketing / Ausgabe 2/2016
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-016-0155-x

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