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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Managerial Implications
verfasst von : Stefan R. Thallmaier
Erschienen in: Customer Co-Design
Verlag: Springer Fachmedien Wiesbaden
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This dissertation focuses on customer co-design in the mass customization industry. It specifically addresses the question how to increase customers’ perceived value across various channels and media of interaction. Based on the results of a literature review as well as three separate empirical studies, this chapter derives managerial implications for businesses engaging in the mass customization industry. These implications are expected to improve the attractiveness of customization programs and thus to increase profits.