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Mobility-as-a-Service

The Convergence of Automotive and Mobility Industries

  • 2021
  • Buch
verfasst von
Prof. Dr. Malte Ackermann
Buchreihe
Management for Professionals
Verlag
Springer International Publishing
Enthalten in
Springer Professional "Wirtschaft+Technik"
Springer Professional "Technik"
Springer Professional "Wirtschaft"
insite
SUCHEN

Über dieses Buch

Das Aufkommen der Mobilität als Dienstleistung und die Umwälzungen in der Automobilindustrie überschneiden sich und werden durch dieselben Entwicklungen angeheizt und werfen daher eine sehr grundlegende Frage auf: Sind wir auf dem Höhepunkt des Automobils? Basierend auf den umfangreichen Feldforschungen, akademischen Studien und Berufserfahrungen des Autors untersucht dieses Buch genau diese Frage sowie die zugrunde liegenden sozialen, wirtschaftlichen, generationenübergreifenden und regulatorischen Veränderungen, die zu einem neuen Mobilitätsregime führen. Anhand zahlreicher Beschreibungen etablierter OEMs und Mobilitäts-Start-ups werden die aktuellen Formen der Mobilität und das Versprechen autonomer Technologien diskutiert. Außerdem wird die strategische Dimension dieser Entwicklungen untersucht, um sich in dem disruptiven und sich ständig wandelnden Umfeld der Mobilitätsdienstleistungen zurechtzufinden und erfolgreich zu sein.
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Inhaltsverzeichnis

Frontmatter
1. Introduction
Abstract
The aim of this chapter is to set the frame for the book’s topic, namely that automotive and mobility are distinct industries, but increasingly converging. The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fueled by the same developments and thus raise a very fundamental question: are we at peak car? This book explores this very question as well as the fundamental social and economic changes that lead to a new mobility regime, viewed through the lens of automotive and mobility firms.
Malte Ackermann
2. Why Mobility-as-a-Service?
Abstract
Chapter 2 explores the social and economic developments that lead to the emergence of mobility-as-a-service. This chapter focuses on the outcomes and implications of the digital transformation, particularly how software has become the main source of value creation and competitive advantage in the automotive industry. Ongoing urbanization serves as a catalyst for creativity, innovation, and job creation but decades of a car-centered policy entail severe negative outcomes. This chapter explores the challenges of urbanization, the rise of superstar cities, and the promise of smart cities. It further delves into how younger generations like millennials or generation Z perceive and value other things than previous generations. They appear less car-crazed, but are also confronted with a striking intergenerational wealth gap, which influences mobility behavior on various levels.
Malte Ackermann
3. Shaping the Future of Mobility
Abstract
This chapter examines the forces that will shape the future of mobility; in particular, how the rise of ecosystems fundamentally changes industries and it delves into the underlying economic mechanics that led to the dominance of big tech companies. A soaring public awareness for sustainability shapes the outlook of any firm, yet from a strategic perspective sustainability represents a wicked problem with neither definitive formulation nor a single solution, as requirements are often incomplete, changing, or even contradictory. This chapter explores what sustainability implies for individual mobility. We are witnessing not only an unprecedented expansion of the global middle class but also capital markets and investors who are literally drowning in capital. This chapter analyzes the challenges and implications of a loose monetary policy for the automotive establishment and mobility start-ups.
Malte Ackermann
4. Forms of MaaS
Abstract
Chapter 4 takes an inside look into the current forms of mobility and the promise of autonomous technology. It discusses and analyzes modes like carsharing, fleet-management, subscription services, ride-hailing, ride-sharing, and micromobility. It explores the implications and challenges of an integrated mobility ecosystem. This chapter also delves into the business-related and social challenges of autonomous technology and its disruptive potential.
Malte Ackermann
5. A Business Perspective
Abstract
The aim of this chapter is to characterize the major challenges for establishing and sustaining new mobility services. Chap. 5 evaluates all current forms of mobility regarding profitability, scalability, complexity, and sustainability. Further, mobility-as-a-service is conceptualized as a framework, the implications and complexities for firms are portrayed, and the changing value chains are described. It further illustrates the adjunct markets of travel, delivery, and logistics, and its relationships to mobility-as-a-service.
Malte Ackermann
6. The Way Forward
Abstract
This chapter explores the strategic dimension in order to navigate and win within the disruptive and ever-changing environment of mobility services. It illustrates how to reconcile and simultaneously run asset-light and asset-heavy business models. It proposes ideas for value creation and describes how to master an era of partnerships. Finally, this chapter closes with concluding remarks and an outlook.
Malte Ackermann
Metadaten
Titel
Mobility-as-a-Service
verfasst von
Prof. Dr. Malte Ackermann
Copyright-Jahr
2021
Electronic ISBN
978-3-030-75590-4
Print ISBN
978-3-030-75589-8
DOI
https://doi.org/10.1007/978-3-030-75590-4

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