In this section, we show that not only inference (as standard models assume, see Sect.
3.1), but also ethotic conditions on illocutionary acts and pragmatic forces play a crucial role in the structure of
ad baculum technique, AB. We take
ad baculum to be a rhetoric technique involving two illocutionary acts: a directive act and a commissive act (Sect.
3.3). We also claim that the threat, which according to Walton (
2000)’s account is a key component of the AB technique, can be best explained here not as perlocutionary, but rather illocutionary, act (Sect.
3.2).
3.1 Standard Approaches to Ad Baculum Argument
Standard approaches disagree on the details of
ad baculum structure, but most of them agree that it involves inference. There is also a lot of controversy in the literature about whether the AB technique is an appeal to force, threat, fear, or to some combination of the above (see Walton
2000 for a comprehensive survey). In this paper we do not address the question of which of these approaches should be adopted to best describe
ad baculum, but we discuss an alternative model to the inferential ones using the example of AB model proposed in (Walton
2000,
2008).
Walton’s model assumes that threat appeal has an inferential structure of argument from negative consequences (Walton
2000, p. 140).
Ad baculum argument refers additionally to the essential condition of the speech act of
making a threat: “the speaker is undertaking to see to it that the event will occur unless the hearer carries out the particular action designated by the speaker” (Walton
2000, p. 128). In other words, the speaker is not only saying that the undesirable event
\(B\) will happen (as in argument from negative consequences), but he also threatens that it will be him (the speaker) who will make it happen unless the hearer will bring about
\(A\) (Walton
2000, p. 140):
ARGUMENT SCHEME FROM DISJUNCTIVE
AD BACULUM THREAT
8
Either you bring about \(A\) or I undertake to see to it that \(B\) will occur.
\(B\) is a very bad outcome, from your point of view.
Therefore, you should bring about \(A\).
Consider the following example cited in (Walton
2000, p. 37):
(2)
The robber said, Your money or your life!
The
ad baculum technique used in this case could be reconstructed according to Walton’s model as it is proposed in Table
3:
Table 3
The reconstruction of inferences in ad baculum in (2) according to Walton’s model
Conclusion |
You should give me money
|
\(\mathbf Premise _{1}\)
|
Either you give me money or I will take your life
|
\(\mathbf Premise _{2}\)
|
Taking your life is a very bad outcome from your point of view
|
Our aim in the paper is not to analyse whether this inferential model correctly represents ad baculum, or how to use it to evaluate the fallacious instances of the AB technique. We rather use it as a starting point for focusing on another aspect of the AB technique, i.e., following the idea that the use of a threat is central for ad baculum, we want to ask two questions: (1) are there any illocutionary points associated with threats, or are there only perlocutionary goals of persuading a threatened person?; and (2) are there any other communicative goals of using a threat besides an attempt to establish an inference which justifies the actions that the threatened person should undertake? We will address these issues in the two following sections.
3.2 Making a Threat as an Illocutionary Act
The main idea behind our non-inferential approach to the
ad baculum technique is that AB is a complex rhetoric technique which involves two ancillary and complementary illocutionary acts, one of which is a directive (an order, command, and so on) and the other is a commissive act of making a threat. Before we get into the details, however, let us justify our assumption that making a threat is an
illocutionary act, i.e., the act of bringing about normative states of affairs such as commitments and entitlements (Sbisà
2002; Witek
2013b), rather than a perlocutionary act, i.e., the act of producing “certain consequential effects upon the feelings, thoughts, or actions of the audience” (Austin
1975, p. 101).
For some scholars the main reason against regarding threats as illocutionary rather than perlocutionary acts seems to be the lack of a conventional formula or verbal pattern that could be treated as indicating the illocutionary force of making a threat (see Walton
2000, pp. 101–128). For example, there is no performative prefix of the form “I threaten you with...” with the help of which the speaker could make explicit his intention to make a threat. Discussing the difference between the illocutionary and the perlocutionary act, Austin observes that “the former (...) could be made explicit by the performative formula; but the latter could not. Thus we can say ‘I argue that’ or ‘I warn you that’, but cannot say ‘I convince you’ or ‘I alarm you that”’ (Austin
1975, pp. 103–104). Following this line of argument one can observe that it is unnatural to say “I threaten you with...” and conclude that making a threat, like convincing and alarming, is a perlocutionary act.
In our view, however, the performative formula criterion, though helpful, is not decisive. More specifically, it is true that to justify the opinion that there exists an illocutionary act type of
F-ing it suffices to demonstrate that the members of some community use the prefix “I (hereby)
F...”; the existence of such a prefix, however, is not the necessary condition for there being the illocutionary act type of
F-ing. As Austin noted, “from the point of view of the evolution of language, the explicit performative must be a later development than certain more primary utterances” (Austin
1975, p. 71). In other words, the acts of making a threat can function as primitive illocutionary acts whose force cannot be made explicit by means of an appropriate performative prefix. But it can be made explicit with the help of what Strawson (
1964, p. 451) called a
force-elucidating comment. For example, after saying “I will talk to your father about your bad behaviour” one can add “That was a threat” thereby making it clear what the force of one’s act is. According to Strawson, it is better to view such a case not as one “in which we have two utterances, one commenting on the other, but as a case of a single unitary act” (Strawson
1964, p. 451). In our view, one can take such quasi-comments to be evolutionary predecessors of many explicit performative formulas.
Let us acknowledge, therefore, that the verb “to threaten” cannot be used in the context of an appropriate explicit performative prefix of the form “I (hereby)
F...”.
9 Apart from this, however, it behaves linguistically as other illocutionary verbs. For example, it can be used in the “in doing” constructions whose function is to report illocutionary acts, but not in the “by doing” constructions that are normally used to report perlocutionary acts. According to Austin, for example, it is natural to say “
In saying I would shoot him I was threatening him” and “
By saying I would shoot him I alarmed him.” (Austin
1975, p. 122). What is more, the verb “to threaten”, like other illocutionary verbs, has its perlocutionary counterpart: one can
argue and thereby
convince one’s audience, one can
warn and thereby
alert one’s interlocutor, and one can
threaten and thereby
intimidate one’s audience.
So far we considered a possible argument against regarding threats as illocutionary acts and argued that it is insufficient and inconclusive. Now we would like to make a positive case for the claim that threats form an illocutionary act type. The main idea is that the act of making a threat, like other illocutionary acts, can be analysed in terms of felicity conditions for the non-defective performance of threats. According to our analysis—which is modelled on Searle’s analysis of promising (Searle
1969, pp. 57–64) and Walton’s analysis of making a threat (Walton
2000,
2008)—in uttering a sentence of the form “I will do
\(A\)” in the presence of a hearer
\(H\), a speaker
\(S\) non-defectively and literally makes a threat only if:
Following (Walton
2008, pp. 121–122), therefore, we assume that threats, like promises, are commissive acts whose illocutionary point—specified in the essential condition—is to undertake an obligation to perform a certain action; the only difference lies in the fact that the action in question, unlike the promised one, is something that the hearer would like to avoid or, more accurately, something that he regards as bad or undesirable (we do not, however, claim that the act of threatening is a subspecies of promising, see (Walton
2000, pp. 109–111) for the discussion). It is also worth stressing that condition (1) imposes certain ethotic constraints on the speaker: one cannot make a binding act of making a threat in uttering “I will do
\(A\)” unless one is able to do
\(A\). In other words, one’s ability to do
\(A\)—no matter whether it results from one’s institutional status or one’s non-institutional properties—is presupposed in Austin’s sense by the felicity of one’s act of making a threat and as such constitutes one’s ethos.
3.3 Ad Baculum as an Illocutionary Act
In this section we develop an account according to which the rhetorical technique of
ad baculum involves the act of making an order and the act of making a threat. Consider again the robber’s example (2) and also the following one:
(3)
The professor said, If you don’t hand in your paper on time, I will give you a failing grade in the course.
According to standard models—developed, e.g., by Walton—the structure of the utterances (2) and (3) is inferential and as such involves premises and conclusions (see Sect.
3.1).
In our view, however, this rhetoric technique has an important pragmatic component that is not captured by the inferential approaches. We claim that this communicative and cognitive tactic of ad baculum is an illocutionary complex act that can be analysed into two closely related components: (1) the directive act that puts the respondent under the obligation to bring about \(A\), and (2) the commissive act that produces the proponent’s commitment to do \(B\) if the respondent fails to bring about \(A\).
Our hypothesis is, then, that sentences (2) and (3) can be used to make the illocutionary AB act that involves directive and commissive aspects. Roughly speaking, the job of the directive part of an
ad baculum act is to create the respondent’s obligation to do
\(A\), whereas the function of its commissive part is to indicate—via the mechanism involving Austinian presuppositions (see Sect.
2.3)—the proponent’s status function. Recall that every status function carries certain deontic powers: “rights, duties, obligations, requirements, permissions, authorizations, entitlements, and so on” (Searle
2010, p. 9). In the case of AB, the status function indicated by its commissive element carries, among other things, the proponent’s power to give the respondent binding orders with respect to
\(A\). The proposition “you (the respondent) should bring about
\(A\)”, which constitutes the conclusion in the inferential approach, here becomes part of the common ground among the participants in a dialogue in virtue of the directive act. This act is made by the proponent whose power to make binding directive acts with respect to
\(A\) is indicated or even strengthened by his corresponding commissive act. What glues these two acts together and makes them two complementary aspects of one illocutionary act of
ad baculum is the fact that they presuppose in Austin’s sense the same status function or ethotic conditions imposed on the proponent.
In short, according to our model the speech acts made in uttering sentences (2) and (3) are complex rhetoric techniques of
ad baculum within which one can distinguish two complementary aspects: a directive act made in uttering “Do
\(A\)!”, and a threat made in uttering “I will do
\(B\)”. This structure is made explicit by the following paraphrases:
-
\((2)^{\prime }\) The robber said, Give me your money or I will shoot you!
-
\((3)^{\prime }\) The professor said, Hand in your paper on time or I will give you a failing grade in the course.
In our view, the illocutionary point of the
ad baculum technique involves two aspects: (1) making the respondent committed to do
\(A\) by (2) getting him to recognize the proponent’s power to make binding orders with respect to
\(A\). Part (1) of the
ad baculum illocutionary point is brought about by the directive act, whereas part (2) is created by the complementary or ancillary act of making a threat. What glues these two acts together is the fact that (
a) the ethotic constraint on one’s making a binding order to do
\(A\) and (
b) the ethotic conditions on one’s making a binding threat to do
\(B\) are carried by the same status function that can be described as one’s standing in a certain power relation to one’s audience. For example, (
a) the robber’s power to make felicitous orders in uttering “Give me your money” and (
b) his power to make a binding threat in uttering “I will shoot you” are both derived from his status that results from his having a gun in his hand (see Table
4). Analogously, (
a) the professor’s power to make a binding directive act in uttering “Hand in your paper on time” and (
b) his power to make a felicitous threat in uttering “I will give you a failing grade in the course” are carried by his institutional status as the student’s teacher.
Table 4
The reconstruction of AB technique in (2)
Content |
Give me your money
|
I will shoot you
|
Ethotic condition | Robber’s ethos | Robber’s ethos |
Recall that our aim in this section is not to reject the inferential account of the AB technique, but to develop an alternative model and use it to explain those pragmatic and rhetorical aspects of
ad baculum that can hardly be accounted for in terms of premises and conclusions. According to our model, then, the proposition “The respondent should do
\(A\)” (i.e., the conclusion in the inferential approach) is contributed to the common ground by the felicitous act of
ad baculum. The job of the threat (considered as a premise in the inferential approach) is to indicate or communicate the proponent’s power to make the binding act. To illustrate our point, let us consider a robber who has a gun in his hand and says to his victim:
(4)
The robber said, Your money.
According to Searle—from whom we borrow this example – the robber in uttering (4) performs a binding order. What makes the utterance of (4) a binding order is the fact that the robber stands in a power relation to the victim or, in other words, that he is endowed with a certain status function: the robber, “in virtue of his possession of a gun, may
order as opposed to, e.g., request, entreat, or implore victims to raise their hands. But his status here does not derive from a position within an institution but from his possession of a weapon” (Searle
1979, p. 7). In our view, the function of the threat component of the
ad baculum act made in uttering (2) can be likened to that of the gun in the robber’s hand: it indicates the robber’s status that enables him to make certain binding orders. The only difference lies in the fact that in the case of the act made in uttering (2) the mechanism whereby the status is indicated involves the communicative act of making a threat and its Austinian presuppositions.