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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Opinion Polls and the Media in Australia
verfasst von : Stephen Mills, Rodney Tiffen
Erschienen in: Opinion Polls and the Media
Verlag: Palgrave Macmillan UK
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Since 1943, every Australian election has been preceded by published opinion polls. Since 1972, every election has been preceded by at least three companies regularly conducting opinion polls for competing media groups. As early as the 1977 election, Goot and Beed (1979, p. 141) observed that ‘during an election, to talk about politics is to talk about the polls’, while in 2010, Young (2010, p. 186) found that in 2007, 44 per cent of election-related front page newspaper articles and 35 per cent of TV news stories contained some reference to opinion polls, a dramatic increase on the previous two elections. The prominent psephologist Peter Brent opined that ‘there must be some countries more obsessed with political opinion polls than Australia, although they’re yet to be found’ (2007, p. 131).