Organizational Ambidexterity and Strategic Fit

As shown in the previous chapters, both the idea of organizational ambidexterity and the concept of fit share a common goal: to identify factors to achieve a successful organization in the long run. However, looking at the earlier detailed reviews, it seems that they lead to fundamentally different recommendations. As empirical evidence exists for both concepts, this chapter first discusses similarities and differences of both concepts to give a concrete statement on whether they are in fact as contradictory as it would seem. Then, hypotheses are developed to analyze how todaýs firms can achieve a sustainable competitive advantage and thus long-lasting high performance. The chapter ends with a summary of these ideas in a sophisticated research model.