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Erschienen in:
2021 | OriginalPaper | Buchkapitel
Practical Evaluation of Impression and Aesthetics for Public Displays: A Case Study in Evaluation of Platform Display Design
verfasst von : Hirotaka Aoki
Erschienen in: Advances in Neuroergonomics and Cognitive Engineering
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Abstract
In the present paper, we apply psychological approach for impression, perception and aesthetics evaluations of public display design considering its competing business context. In designing of approach, we developed questionnaires and two versions of data collection methods with application guidelines. The approach was developed for practitioners, thus it included deep consideration about managerial limitations (e.g., time, cost, skill/knowledge needed for implementation). The proposed approach, which was simple and could be carried out easily, was applied to our case study where three platform displays’ evaluations were carried out. Results of evaluations as well as implications are discussed.