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International Entrepreneurship and Management Journal

Erschienen in:

01.03.2008

Recall of autobiographical memory: A longitudinal analysis of franchisee experts

verfasst von: Marko Grünhagen, Michael J. Dorsch, Melody L. Wollan

Erschienen in: International Entrepreneurship and Management Journal | Ausgabe 1/2008

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Abstract

In this longitudinal study, we investigate whether franchisees in their role as experts exhibit consistent recall of their perceptions of franchise value after a 3-year interval when a strong autobiographical instance association (i.e., the multiunit decision) is created. Paired-sample t tests and correlation analysis are used to examine recall accuracy. While the analysis reveals stability of recall for typical franchisee experts over both the recent and the distant past, the individual level data indicate that the precision of recall deteriorates over time. Implications for future research involving retrospective data are offered.

Vorheriger Artikel Sustaining entrepreneurial business: A complexity perspective on processes that produce emergent practice

Nächster Artikel The impact of desirability and feasibility on entrepreneurial intentions: A structural equation model

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Titel: Recall of autobiographical memory: A longitudinal analysis of franchisee experts
verfasst von: Marko Grünhagen
Michael J. Dorsch
Melody L. Wollan
Publikationsdatum: 01.03.2008
Verlag: Springer US
Erschienen in: International Entrepreneurship and Management Journal / Ausgabe 1/2008
Print ISSN: 1554-7191
Elektronische ISSN: 1555-1938
DOI: https://doi.org/10.1007/s11365-007-0056-x

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