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Erschienen in:
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2017 | OriginalPaper | Buchkapitel

Research on the Impact of the Counter Marketing to the Sales Performance of China’s Tobacco Industry

verfasst von : Jinzhi Huang, Quan Hao

Erschienen in: Proceedings of the Fourth International Forum on Decision Sciences

Verlag: Springer Singapore

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Abstract

Due to the rapid increase in consumption, the environmental degradation and resource consumption, people’s health level is reduced, which makes it more and more important to reduce the demand for the target. Through the analysis of the current situation of China’s tobacco industry management in the background of the reverse marketing, the Chinese tobacco industry sales performance index system is constructed. Based on the existing research results, the weighted TOPSIS method is introduced. According to the relevant data of China’s tobacco industry in 2013, the impact of the reverse marketing on the sales performance of China’s tobacco industry is studied.

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Vorheriges Kapitel Chance Left Constraint Model for TSP and Its GASO Algorithm
Nächstes Kapitel The Manufacturing Enterprise of China Internal Control and the Agency Costs—Based on the Empirical Study of Industry Data from 2010 to 2014
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Metadaten
Titel
Research on the Impact of the Counter Marketing to the Sales Performance of China’s Tobacco Industry
verfasst von
Jinzhi Huang
Quan Hao
Copyright-Jahr
2017
Verlag
Springer Singapore
Buch
Proceedings of the Fourth International Forum on Decision Sciences

Print ISBN: 978-981-10-2919-6

Electronic ISBN: 978-981-10-2920-2

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-981-10-2920-2_34

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