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Erschienen in:
2005 | OriginalPaper | Buchkapitel
Revenue Models for E-Learning at Universities
verfasst von : Jan Mendling, Gustaf Neumann, Andreas Pinterits, Bernd Simon
Erschienen in: Wirtschaftsinformatik 2005
Verlag: Physica-Verlag HD
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This paper addresses the recent discussions on business models for e-learning. Throughout this paper, we contribute to this discussion by presenting first evidence for the sustainability of e-learning systems at universities. We discuss the cases of Learn@WU, EducaNext, and HCD-Online using a triangulation case study design and present both empirical cost structures and potential revenue models. The paper shows that there is a significant potential for revenue, but one revenue model is hardly enough to cover the cost. The size of the target audience as well as the (marketing) qualifications of the personnel have been identified as critical success factors for the sustainability of an e-learning system.