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2020 | Buch

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Social Business Models in the Digital Economy

New Concepts and Contemporary Challenges

verfasst von: Adam Jabłoński, Marek Jabłoński

Verlag: Springer International Publishing

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim to solve current scientific concerns around the conceptualization and operationalization of social business models, addressing management intentions and the impact of these models on society. Based on observation of social phenomena and the authors' research and practical experience, the book highlights best practices for designing and assessing social business models.

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Inhaltsverzeichnis

Frontmatter

1. Social Issues and Sustainability in Contemporary Business

Abstract

The current economy has recently changed dramatically. These changes were triggered by many factors related, among others, to the growing importance of social aspects in running a business as well as its total digitalization. These factors, supported by the new dimensions of the economy, such as the sharing economy, the circular economy and Big Data, have created a new approach to modern business management. This chapter multidimensionally presents the place and role of social factors in building company business models. Attention is paid to sustainability elements in the context of the digital economy. Reference was made to the concept of business models and their design, taking into account social factors. Importantly, assumptions for defining the strategic components of business models resulting from social aspects were also determined. Attention was also paid to the potential of the digital economy in relation to the construction of modern business models focused on social factors. Furthermore, various approaches to social factors in business models of the digital economy were reviewed.

Adam Jabłoński, Marek Jabłoński

2. The Impact of the Digital Technology Revolution on Creating New Markets and People’s Behavior

Abstract

The digital transformation of the economy has become obvious. From this perspective, it becomes important to determine the impact of digital technologies on creating new markets and human and organizational behaviors. It is also important to define the determinants of the development of the economy and companies in the context of currently occurring digital challenges. This chapter defines, among others, the key concepts of the digital economy. The assumptions for the design and implementation of social business models occurring in the digital ecosystem have been defined. The assumptions for using the digital business ecosystem to build the resilient business models of companies have been developed. An attempt has been made to operationalize resilient and robust business models, which are present in a specific digital business ecosystem.

Adam Jabłoński, Marek Jabłoński

3. New Economy Business Models in the Concepts of Big DataBIG DATA, the Sharing Economysharing economy and the Circular Economy

Abstract

In the current economy, the ontological entity necessary for a market victory is the effective and efficient company business model. This model should be particularly capable of dynamic monetization. The logic of generating income from the business model must be preceded by embedding it in a given economic perspective. This determines the appropriate monetization mechanism resulting from this perspective. This chapter describes, among other things, the perspective of using the Big Data concept in the conceptualization and operationalization of business models. The assumptions for the use of the sharing economy in business models have been defined together with the reference, in the scientific discussion, to social factors that materialize them. Attention has been paid to the aspects of learning in building community networks which create digital business models. The mechanisms of using circular business models have been described and assumptions for the construction of robust business models in the circular economy have been determined.

Adam Jabłoński, Marek Jabłoński

4. Social Business Models in the Digital Economydigital economy —A New Look at the Social Aspects of New Entrepreneurship

Abstract

The observation of the market and its dynamic changes allows for the strong focus of company business models on social factors. It is related, among others, to creating both economic and social values. This influences the search for such attributes or components that will create a unique method of its construction and operationalization toward high organizational performance. This chapter refers, inter alia, to the concept of trust and digital trust, especially in the creation of social business models of the digital economy. The social aspects of the digital economy, with a focus on digital social innovations, are described. Attention is also paid to the management of sustainable value from the perspective of business models.

Adam Jabłoński, Marek Jabłoński

5. The Value Economy and Its Influence on Shaping Social Business Modelssocial business models

Abstract

Looking broadly at the issues of building social business models, the concept of the value economy should be referred to. This approach determines new cognitive perspectives for the exploration and exploitation of social business models. Moreover, this triggers strategic behavior based on social entrepreneurship. This chapter describes the concept of the value economy as a factor which determines the shaping of social business models.

The concept of social entrepreneurship as a platform for building effective social business models has been described. Attention was paid to the emergence of a strong social effect as a result of the operationalization of social business models.

Adam Jabłoński, Marek Jabłoński

6. Creating Sustainability Business Models in the Digital and Network Economy

Abstract

One of the overriding strategic goals for companies in the current difficult market is their ability to survive in the long term. Unfortunately, this is not easy. Companies, however, search for such a business model that could ensure survival. Undoubtedly, a sustainable business model can be such a model. This chapter presents the mechanisms for creating sustainable business models. Attention was also paid to its archetypes. The principles of understanding such business models were also described and an attempt at their operationalization was made.

Adam Jabłoński, Marek Jabłoński

7. Hybridization as a New Way of Building Social Business Modelssocial business models

Abstract

Running a business today is very demanding and results from the complexity of business systems. This complexity causes managers to look for sophisticated and multi-variant management concepts or combinations thereof. In this approach, the concept of hybridization becomes important, and indeed is becoming a new way to build social business models. This is not enough to become a source for building hybrid business models. In this approach, strong community pressure on intelligent public services can be a platform. This chapter describes factors which affect the construction of hybrid business models in public services. The assumptions for the hybrid approach in many dimensions of strategic management were defined. Finally, hybrid business models were conceptualized and operationalized and the principles of using innovations in business models were presented.

Adam Jabłoński, Marek Jabłoński

8. Conceptualization and Operationalization of Social Business Modelssocial business models in the Digital Economydigital economy

Abstract

In order to be able to apply solutions and management mechanisms in business, it is important to logically develop and then adopt defined assumptions. This is also the case when applying digital economy social business models. This can be done through their conceptualization and operationalization. This chapter attempts to conceptualize and operationalize social business models in the digital economy. The structure of the canvas of the social business model was determined against the background of its various approaches and interpretations.

Adam Jabłoński, Marek Jabłoński

9. Best Practices of Social Business Modelssocial business models in the Global Digital Economy

Abstract

In order to be able to generate value in business, it is important to look for solutions which are unique, rare and impossible to repeat. However, this does not exclude the application of the principles of analogy and benchmarking. This chapter describes and interprets the best practices applicable on a global scale in the field of building and implementing social business models in the digital economy. The Forbes Ranking was used for the 100 most digitized companies in the world.

Adam Jabłoński, Marek Jabłoński

Backmatter

Titel: Social Business Models in the Digital Economy
verfasst von: Adam Jabłoński
Marek Jabłoński
Copyright-Jahr: 2020
Verlag: Springer International Publishing
Electronic ISBN: 978-3-030-29732-9
Print ISBN: 978-3-030-29731-2
DOI: https://doi.org/10.1007/978-3-030-29732-9

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