1. Social Issues and Sustainability in Contemporary Business

The current economy has recently changed dramatically. These changes were triggered by many factors related, among others, to the growing importance of social aspects in running a business as well as its total digitalization. These factors, supported by the new dimensions of the economy, such as the sharing economy, the circular economy and Big Data, have created a new approach to modern business management. This chapter multidimensionally presents the place and role of social factors in building company business models. Attention is paid to sustainability elements in the context of the digital economy. Reference was made to the concept of business models and their design, taking into account social factors. Importantly, assumptions for defining the strategic components of business models resulting from social aspects were also determined. Attention was also paid to the potential of the digital economy in relation to the construction of modern business models focused on social factors. Furthermore, various approaches to social factors in business models of the digital economy were reviewed.